JOB LOCATION: Kelowna, BC
POSITION TITLE: Director of Content Creation
EMPLOYMENT STATUS: Full Time
HOURS OF WORK: Monday – Friday (9:00 AM – 5:30 PM)
COMPENSATION: $110,000 – $130,000 based on experience
REPORTS TO: VP Marketing & Operations
RELOCATION IS AVAILABLE
JOB SUMMARY
We are seeking a highly skilled and innovative Director of Content Creation to lead our digital marketing efforts. The ideal candidate will have a keen eye for detail, a passion for creating visually stunning content, and the ability to oversee a dynamic team of content creators. Demonstrating strong leadership, mentorship, and collaboration skills are essential to drive the team’s success and ensure content aligns with our brand vision and marketing objectives.
A strong background in visual storytelling, graphic design, and content creation is a must. Candidates with experience in the beauty, aesthetics, or health and wellness industries will be preferred. Join us to create impactful content, build a talented team, and help elevate our brand’s presence.
KEY RESPONSIBILITIESLeadership & Team Management
- Lead, mentor, and motivate a talented team of content creators, inspiring excellence and fostering a collaborative, results-driven environment
- Provide clear guidance, performance feedback, and support professional development within the team
- Foster internal collaboration and ensure content excellence that aligns with overall business goals
Content Strategy & Calendar Management
- Drive the creative direction of our content strategies, ensuring every piece is visually stunning and deeply engaging across multiple platforms
- Oversee content creation including digital assets, email campaigns, and educational materials to keep messaging consistent and impactful
- Develop a strategic 90-day content calendar aligned with marketing and growth objectives
- Review and edit all content to guarantee quality, accuracy, and alignment with brand messaging and compliance
- Manage and prioritize content creation workflows, balancing multiple campaigns, projects, and deadlines
- Collaborate and lead the team to schedule and oversee content shoots, ensuring efficient production processes
Quality Assurance & Alignment
- Monitor content performance metrics post-publishing to assess quality, accuracy, and alignment with strategic goals, making adjustments as needed
- Conduct regular audits of existing content to identify opportunities for updates, optimization, or retirement of outdated or underperforming materials
Industry & Market Insights
- Apply a deep understanding of medical aesthetics, skincare, and procedures to craft relevant and compelling content
- Continually innovate content approaches, keeping us ahead of industry trends and audience preferences
- Use Monday.com to manage marketing projects, timelines, and deliverables
- All other related reasonable duties and responsibilities
QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, or related field; Master’s degree preferred
- Proven 7+ years of experience in content strategy, creation, and management, with a focus on medical aesthetics, skincare, or healthcare industries
- Demonstrated experience leading and mentoring creative teams in a fast-paced, high-performance environment
- Deep knowledge of medical aesthetics, skincare procedures, and skincare products
- Strong project management skills with a proven ability to develop and execute long-term content calendars and shoot schedules
- Skilled in editing, proofreading, and quality assurance, with a keen eye for detail
- Expertise in digital content management systems, analytics, and performance metrics
- Extensive knowledge of digital platforms such as Google Ads and Meta Ads, and analytical tools like Google Analytics
- Exceptional communication skills to collaborate across departments and with external partners
WHAT WE OFFER
- Competitive salary based on experience
- Flexible hybrid work environment
- Relocation is available
- Opportunities for professional growth and development
- A collaborative and supportive team culture
Job Type: Full-time
Pay: $110,000.00-$130,000.00 per year
Benefits:
- On-site parking
- Paid time off
- Store discount
- Work from home
Application question(s):
- Are you comfortable working in a hybrid setting?
Education:
- Bachelor's Degree (required)
Experience:
- content strategy, content creation, and content management: 7 years (required)
Work Location: Hybrid remote in Vancouver, BC
