About Royal Home Improvements
Royal Home Improvements is an established Toronto area renovation and general contracting company serving homeowners throughout the GTA. In business since 1969, we specialize in major home renovations, additions, kitchens, bathrooms, main floor transformations and whole home projects.
We have decades of completed projects, active construction sites and transformations happening every day.
We are looking for someone who can turn that access into exceptional content.
This is not simply a videographer position and it is not a traditional social media coordinator role.
We are looking for a highly creative, versatile and self motivated Social Media Content Creator & Videographer who can take ownership of Royal Home Improvements' content production and help us build one of the strongest renovation and construction social media presences in the GTA.
The Role
Your primary responsibility will be creating outstanding content around Royal Home Improvements, our projects, our people and our expertise.
One day you may be filming the demolition of an existing home. The next you may be documenting a kitchen installation, interviewing a designer, filming a completed renovation or producing an educational video with our President.
You need to be able to recognize a good story without someone handing you a script.
You will regularly visit active projects throughout the GTA and turn what is happening into high quality, engaging content for Instagram, Facebook, YouTube and other relevant platforms.
We are not looking for someone to simply make posts.
We want someone who can help us build an audience and dramatically improve how our company is represented online.
Video Production & Photography
You will:
- Visit active renovation and construction projects throughout the GTA
- Film professional quality short form and long form video
- Capture high quality project photography
- Document projects throughout construction, not just when they are finished
- Capture before, during and after transformations
- Film project walkthroughs
- Film interviews with homeowners, designers, project managers, trades and company leadership
- Produce client testimonial videos
- Capture professional B roll
- Record high quality audio in both controlled and active construction environments
- Identify spontaneous content opportunities occurring on our job sites
- Organize and maintain Royal's growing photo and video library
Editing & Content Creation
You must be capable of taking content from concept through final edit without relying on an outside editor.
Content will include:
- Instagram Reels
- Facebook video
- YouTube Shorts
- Stories
- Project transformation videos
- Before and after content
- Educational videos
- Talking head content
- Project walkthroughs
- Testimonials
- Longer form video when appropriate
- Photography and carousels
- Short clips extracted from longer shoots
You must understand pacing, hooks, storytelling, subtitles, music, transitions and the editing styles currently performing on social media.
We care much more about engaging storytelling and strong content than overly produced corporate videos.
Social Media Strategy & Management
This is an important part of the position.
We are not looking for someone who only knows how to operate a camera and editing software. We want someone who understands why content works and can help develop Royal's organic social media strategy over time.
You will help manage Royal Home Improvements' social presence, including Instagram, Facebook, YouTube and other platforms where appropriate.
Responsibilities will include:
- Developing and maintaining a consistent content calendar
- Helping develop content pillars and recurring content series
- Coming up with new concepts and ideas
- Identifying strong hooks and angles for videos
- Scheduling and publishing content
- Writing captions and headlines
- Creating Stories
- Repurposing content across platforms
- Monitoring social media trends and identifying relevant opportunities
- Tracking content performance
- Understanding which topics, formats and creative approaches are performing
- Continuously testing new ideas
- Adjusting the content strategy based on actual results
- Helping develop Royal's long term organic social media strategy
You should be someone who comes to us with ideas rather than waiting for us to tell you what to create.
The Content We Want to Create
We have no shortage of subject matter.
Examples include:
Project Transformations
Before, construction and finished project content that shows the complete transformation.
Behind the Build
Interesting things happening during demolition, framing, structural work, electrical, plumbing, finishes and installation.
Project Walkthroughs
Explaining what we are building, why we are doing it and the challenges involved.
Homeowner Education
Topics such as:
- What does a home addition cost in Toronto?
- How long does a major renovation actually take?
- What should homeowners know before hiring a contractor?
- What happens when you discover a structural problem during demolition?
- Where should homeowners spend and where can they save during a renovation?
Design Content
Our designers explaining layouts, finishes, materials and design decisions.
Expert Content
Our President, project managers and trades explaining construction and renovation topics.
Client Stories and Testimonials
Talking to actual Royal clients about their projects and experience.
Before and After Content
Showing dramatic transformations from our existing and current projects.
Company History and Brand Storytelling
Royal has been operating since 1969. There is a significant story and history behind the company that can be used to create content.
Reactive Content
Interesting situations, discoveries and problems that occur unexpectedly on construction sites.
You should be someone who sees these opportunities and thinks:
"We need to film this."
This Is a Versatile Role
Content creation and social media will be your primary responsibility, but we are looking for someone who wants to be part of the company rather than operate solely as an internal production studio.
There may be periods when our content requirements do not require a full 40 hour work week.
During those periods, you should expect to assist with other areas of the business and take on additional responsibilities as assigned.
Depending on your skills and the needs of the company, this could include:
- Assisting with general marketing initiatives
- Website content and updates
- Creating marketing materials and presentations
- Organizing project photography and company assets
- Helping prepare case studies and project profiles
- Updating online project portfolios
- Supporting email marketing initiatives
- Assisting with company events and promotional initiatives
- Conducting basic market or competitor research
- Helping with client facing materials
- Assisting with administrative or operational projects
- Supporting other departments where additional help is required
- Other reasonable duties assigned by management
We are a hands on business and value people who are willing to step outside a narrowly defined job description when necessary.
If you are looking for a position where you will only film and edit videos and consider everything else "not my job," this probably is not the right role.
If you are versatile, entrepreneurial and enjoy learning new things and contributing wherever you can add value, you may be a great fit.
Required Experience & Skills
- Minimum 3 years of professional content creation, videography and editing experience
- Demonstrated experience producing short form social media content
- Strong videography skills
- Strong photography skills
- Strong video editing skills
- Strong understanding of Instagram Reels, Stories, Facebook and YouTube Shorts
- Experience creating content specifically designed for social media rather than only traditional corporate video
- Ability to independently shoot, edit and deliver finished content
- Working knowledge of professional cameras, lenses, lighting, microphones and audio equipment
- Proficiency with Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve or comparable professional editing software
- Strong organizational and time management skills
- Ability to work independently without constant direction
- Valid driver's licence and ability to travel regularly to project locations throughout the GTA
Exceptional candidates with less experience and an outstanding portfolio will also be considered.
Construction or home renovation experience is an asset but not required.
Exceptional content ability is more important to us than construction experience.
The Person We're Looking ForHighly Creative
You see potential content where other people simply see a construction site.
Social First
You understand the difference between making a beautiful video and making something people actually stop scrolling to watch.
Strategic
You understand that successful social media is more than posting consistently. You can think about audience, positioning, content pillars, recurring formats and how individual pieces of content contribute to a larger strategy.
Fast
Not every Reel needs three days of post production. You understand when something needs significant polish and when speed matters more.
Self Directed
We do not want to provide you with a shot list every morning. We want someone who comes to us with ideas.
Curious
You will ask our contractors, designers and project managers questions because you genuinely want to understand what is happening.
Comfortable Directing People
Many of the people you will film are not professional presenters. You should be able to make them comfortable, coach them and get strong content from them.
Organized
You will potentially accumulate thousands of photos and hours of footage across many projects.
Commercially Minded
The goal is not simply views.
Our content should increase awareness, establish expertise, build trust and ultimately help homeowners choose Royal.
Versatile
You are willing and able to contribute outside your primary area when necessary. You are comfortable learning new skills and taking ownership of projects that may not fall neatly under content creation.
What Success Looks Like
This position will have substantial creative freedom, but it will also have measurable expectations.
We expect:
- Consistent weekly content production
- Multiple pieces of usable content generated from individual shoots
- A steady pipeline of content ready for publication
- Regular coverage of active Royal projects
- Increasing quality and sophistication of Royal's social presence
- Growth in reach, engagement and audience
- Increased video views and watch time
- Increased website and inquiry activity originating from social media
- Development of recognizable recurring content series
- Continuous experimentation with new formats, hooks and ideas
- Strong organization of our content and digital asset library
- A willingness to contribute to other company priorities when content demands permit
Our expectation is that Royal's social presence should look dramatically different 6 to 12 months after you join us.
Portfolio Required
Applications without a portfolio or examples of previous work will not be considered.
Please provide links demonstrating your abilities.
We particularly want to see:
- Short form social videos you personally shot and edited
- Instagram Reels, TikToks or YouTube Shorts you have produced
- Examples demonstrating storytelling rather than simply cinematography
- Talking head or interview content
- Before and after or transformation content, if available
- Photography examples
- Social accounts you have personally helped manage or grow
Please clearly identify what you personally did on each project, including filming, directing, editing, strategy and posting.
If you have managed social accounts professionally, please include the accounts and briefly describe the results you helped achieve.
Bonus Qualifications
We are particularly interested in candidates with experience in:
- Home renovation
- Construction
- Architecture
- Interior design
- Real estate
- Luxury residential
- Hospitality or other visually driven industries
- Drone photography and videography
- YouTube production
- Social media strategy
- Organic audience growth
- Meta advertising and content boosting
- Graphic design
- Adobe Creative Suite
- WordPress or website content management
- Email marketing
- General digital marketing
The broader your skill set, the more valuable you can be in this position.
Drone certification is an asset but not required.
Equipment
Please indicate whether you currently own professional camera, audio and lighting equipment and provide a brief description of your setup.
Royal Home Improvements is prepared to invest in additional equipment where appropriate.
Why This Role Is Different
Most content creators have to manufacture things to talk about.
You won't.
You will have access to active construction sites, major home transformations, completed renovations, designers, contractors, homeowners and more than 50 years of company history.
You'll have the opportunity to take significant ownership over the social presence of an established company and help determine what that presence becomes.
You'll also have an opportunity to become involved in other aspects of the business and expand your skills beyond content production.
We're looking for someone who wants ownership, variety and responsibility, not someone looking to simply complete a weekly posting schedule.
If you're creative, ambitious, versatile and think you could transform the social presence of an established Toronto renovation company, we'd like to see what you've done.
Pay: $65,000.00-$78,000.00 per year
Benefits:
- Mileage reimbursement
- On-site parking
- Paid time off
Work Location: In person
