What is the opportunity?
As a member of the Digital Marketing & Sales (DM&S) team, you will help deliver business strategies (both information/content and transactional/acquisition) across public-facing digital channels for RBC Credit Cards. This role is comprised of two key functions: Digital marketing campaign execution, and managing the main acquisition channels for RBC Credit Cards. As part of the Digital Marketing team you will collaborate with Marketing & Product stakeholders to execute the vision for marketing campaigns. As a channel manager, you will go deep on technical builds, such as site optimization and capability development, like tools and calculators, within the public site channels. This is fast paced complex work in a highly matrixed organization that requires an organized, strong communicator with both strong technical and marketing chops.
What will you do?
Execute the vision for campaigns by coordinating digital builds and providing strategic recommendations as to how to leverage the digital marketing assets and channels that are available.
Help to provide leadership to recommend and deliver great content, great tools, great forms and interactive experiences.
Build relationships with DM&S, Product and Marketing partners in order to become a trusted advisor and a digital SME
Develop new strategies and capabilities with partners which further revenue growth and cost reduction
Track efforts and optimize for visitors by leveraging Google Analytics and Google Optimize
Lead assigned initiatives incorporating data collection, eCRM, behavioral marketing, real-time testing, dashboarding and reporting
Present recommended solutions and data analysis to Product & Marketing partners and executives
What do you need to succeed?
Bachelors degree or College diploma in Business/Marketing/Technology
Digital-first mindset and work ethic
7+ years of digital marketing experience
3+ years experience leading digital sites
Exceptional client, project and vendor management skills
Strong collaboration, presentation, written and verbal communication skills
Experience with content, usability and information architecture, accessibility, privacy
Advanced knowledge of Google Analytics and SEO
Technical skills, including:
Google Data Studio, Google Optimize, Google Tag Manager
Salesforce Marketing Cloud
Experience in the financial services industry
Ecommerce marketing or digital product ownership experience
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
Leaders who support your development through coaching and managing opportunities
Work in a dynamic, collaborative, progressive, and high-performing team
Flexible work/life balance options
Opportunities to take on progressively greater accountabilities
Opportunities to build close relationships with clients
Access to a variety of job opportunities across business and geographies