As a Post-Purchase Strategist, you will be responsible for building the strategy, analyzing & reporting on the results, and optimizing the strategy for post-purchase upsell funnels, primarily utilizing platforms like Aftersell. You will own the strategic direction of each client’s post-purchase experience, including offer selection, offer sequencing, pricing and incentives, positioning, copy, creative direction, segmentation, and the testing roadmap.
You are the last line of communication between our team and our clients. You give the final go-ahead on strategy, copy and design, and correspond with clients to ensure highly relevant and effective post-purchase offers. You will work closely with a copywriter, a designer and a Post-Purchase Implementation Specialist. While you don’t need to ‘be’ a copywriter, designer or implementation specialist, you need to be proficient with all three disciplines and able to spot ‘great’ from ‘good’ from ‘bad’. The Implementation Specialist is responsible for building and setting up the funnels; you are responsible for deciding what should be built, why it should be tested, and how success will be measured.
Our Culture:
- No one is bigger than the team
- We don’t make excuses, we take responsibility
- Innovate everywhere
- Communicate. Communicate. Communicate. We have a culture of open communication.
Required Skills:
- Minimum of 2 years of experience in a similar strategy or optimization role
- Minimum of 2 years of experience working with e-commerce brands
- Proven experience building and optimizing post-purchase upsell strategies, preferably with platforms like Aftersell
- Strong understanding of ecommerce metrics and their impact on business growth, including AOV, CLTV, ROAS, RPV and PPV
- Demonstrated expertise in A/B testing methodologies, test prioritization and data-driven optimization
- Experience analyzing performance data and translating insights into clear, actionable strategies
- Experience copywriting for ecommerce brands and reviewing copy against brand standards
- Strong understanding of mobile UI/UX best practices for ecommerce
- Experience with design software like Photoshop/Figma (nice to have)
- Experience with project management software like Clickup
- Excellent attention-to-detail, organizational skills and ability to prioritize workload
- Excellent communication skills (written and verbal), including the ability to articulate complex ideas clearly to clients
- Approach each day with a sense of urgency and purpose
Responsibilities:
- Build and optimize the post-purchase funnel strategy for clients, with a focus on increasing AOV, CLTV and incremental profit.
- Strategize with clients to improve post-purchase performance and correspond with them regularly to plan, present and align on strategy.
- Develop and maintain a systematic testing roadmap across product selection, offer sequencing, offer and pricing structures, pricing angles, copywriting, psychological angles, user interface (UI) optimization and customer segmentation.
- Prioritize tests based on expected impact, statistical confidence, client goals, inventory constraints and customer relevance.
- Analyze & report on performance on a weekly & monthly basis, identifying both insights and the next best actions.
- Monitor and analyze key performance indicators (KPIs) such as Acceptance Rate, AOV Lift, Incremental Profit/Session, Upsell Conversion Rate, Revenue Per Visitor (RPV) and Profit Per Visitor (PPV).
- Help to establish a standard set of KPIs, reporting cadences and success criteria for clients.
- Translate strategy, test hypotheses and creative direction into clear briefs for the Post-Purchase Implementation Specialist, copywriter and designer.
- Coordinate with graphic designers to get new funnel templates designed, and review and provide feedback on all copy & designs prior to sending to a client.
- Partner with the Post-Purchase Implementation Specialist during pre-launch QA to ensure the build, customer journey, segmentation logic, mobile experience and test setup align with the intended strategy.
- Identify and avoid common pitfalls such as the ‘Wall of Text’ error and the ‘Irrelevance’ trap, focusing on clear value propositions and relevant offers.
- Leverage customer data, loyalty programs, subscriptions and other add-ons to enhance post-purchase strategies and maximize incremental revenue.
- Continuously refine and improve post-purchase strategies based on performance data, client learnings and evolving market trends.
Perks:
- Flexible working hours
- Remote working
- Room to grow - we're an early-stage start-up with a proven track record
- Competitive compensation
- Work with some amazing brands
This Role Is Perfect for You If…
- You love working as a team.
- You are a self-starter.
- You can work under pressure.
- You have exceptional communication skills.
- You are results/outcome driven.
- You enjoy turning data into practical decisions and clear next steps.
- You have a ‘can-do’ attitude. If “that’s not my job” isn’t in your vocabulary, you’ll fit in great!
This Role is NOT the Right Fit For You If You Are…
- A ‘me first’ type of person.
- Not a self-starter.
- Not a ‘people person’.
- Problem driven, not solution oriented. If you complain about problems/issues/bottlenecks, without proposing a solution, this is not for you.
- Looking for a typical 9-5. If you hate Mondays, this is not for you. We’re a mission-driven company who are all about changing the lives and businesses that we work with. If we have something that needs to get done, we’ll have all hands on deck. Sometimes you might have to work late but sometimes you’ll get the afternoon off; it’s not all work no play, but we’re here to help businesses grow!
Benefits:
- Flexible schedule
- Work from home
Application question(s):
- How many Post Purchase CRO & Retention experience do you have?
- Are you located within North America?
Ideal answer: Yes (Essential)
Work Location: Remote
