Manager, Media
Tangerine Bank
North York, ON
Tangerine is Canada’s leading direct bank. We offer flexible and accessible banking options, innovative products, and award-winning Client service. The reason why Tangerine employees come to work each day is to help Canadians live better lives. We focus on making a difference in our communities, and that includes our own internal community. It’s important to us that our employees feel empowered and enthusiastic about belonging to our Orange culture.

You will be responsible for execution of the paid media strategy to deliver against Tangerine's acquisition objectives. You will use media performance data, internal performance data, best practices and internal/external research to make your strategic recommendations. You will be responsible for execution of end-to-end digital media acquisition for Tangerine working directly with 3rd party partners and agencies. Reporting to the Senior Manager, Brand and Acquisition - you will work closely with external partners (agency partners, social platforms and vendors) and internal cross-functional teams including Creative Services, CRM, etc. to plan, launch and measure acquisition campaigns/programs. The ideal candidate will be a marketing professional who is passionate about using Client insights to figure out the most effective way to target, engage and drive action via innovative media channels.

STRATEGIC ACCOUNTABILITIES:
  • Work closely with Senior Manager and Manager, Acquisition Communications to establish targets for Tangerine’s new client acquisition and build/execute media plans to achieve such goals
  • Manage media budget and the development, approval and execution of media plan including traditional, digital, and emerging reach mediums across the funnel (top to bottom) for brand and all product lines
  • Manage media buying with external agency and direct with key partners
  • Help manage creative execution and approvals, working closely with counterparts within Marketing and external partners as it relates to acquisition campaigns (eg. Facebook and Google)
  • Develop learning objectives and robust test strategy for all campaigns to continuously learn and optimize Instilling a test & learn mindset internally and externally with partners
  • Work very closely with Acquisition Media counterpart, PR, Content Marketing team members and Social Community Manager to plan and recommend paid strategies to support initiatives.
  • Provide digital media thought leadership and guidance specifically pertaining to media buying, platforms and tagging
OPERATIONAL ACCOUNTABILITIES:
  • Participate in Acquisition Taskforce meetings as key contributor – sharing results, tests and bringing forth new ideas
  • Manage and share competitive media overviews working with internal and external partners
  • Deliver media campaigns on time and on budget
  • Manage 1st party data and segmentation initiatives to drive deeper client relationship
  • Manage external agency forecast and reconciliation
  • Manage weekly performance meeting with external media agency to review results and determine actions to grow or bridge any gaps
  • Review weekly media metrics from agency, direct partners and internal sources to measure effectiveness and share findings across the organization
  • You will oversee operational Ad Tech and work closely with Digital Analyst using GA360
  • Simplify, innovate and differentiate with a mandate to provide a superior media experience
  • Embrace and ensure execution of Tangerine's promises and leadership competencies
  • Ensure that Tangerine social media policies are adhered to
  • Educate broader marketing team on paid media landscape and performance
  • Invite partners to host workshops, deliver educational sessions to develop broader team's social acumen
MINIMUM QUALIFICATIONS:
  • Education/Experience
University Degree with 5-7 years of professional experience in Marketing
3-5 yrs Digital marketing and media expertise including buying, trafficking, analyzing and optimizing
Experience using various social media, web analytics reporting tools and Data Management platforms
Hands-on experience in developing marketing campaign briefs, briefing media agencies
  • Specialized Knowledge
Strong analytics, focused on developing results-driven campaigns. You are able to draw insight from data and storytell.
Detailed knowledge of the rules governing marketing campaigns for social media platforms
Deep understanding of programmatic media bidding, targeting and optimization
Extensive experience in native and self-serve platforms such as DoubleClick Bid Manager, Campaign Manager, AdWords, Facebook Power Editor and Ads Manager. Experience with GA360.
Hands on experience with a data management platform (DMP)
Detailed knowledge and expertise in managing display advertising, SEM, social media advertising/platforms, programmatic buying
Proficient knowledge and experience with Twitter, Facebook, Google+, Instagram, Pinterest, YouTube, LinkedIn and other social media platforms for marketing use
  • Abilities
Ability to multi-task and manage multiple priorities
Excellent project management and organizational skills, including the proven ability to handle multiple complex projects simultaneously and against deadline
Ability to work effectively in a fast-paced and innovative environment
  • Attributes
Excellent communication, interpersonal and leadership skills
Self-motivated, organized and a strategic thinker
Consistently demonstrates high energy, a sense of urgency and decisiveness
Pragmatic sense of business acumen, problem solving abilities, creativity and sense of “getting things done”

Location(s): Canada : Ontario : North York

At Tangerine we value the unique skills and experiences each individual brings to the team, and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process, please let our Recruitment team know.