About Fleet
Fleet is a real-time, location-based reporting platform designed to provide immediate, verified information about events happening around the world. By prioritizing first-hand reports from people on the scene, Fleet reduces misinformation, fake news, and reporting delays often found in traditional news and social media.
Fleet's mission is simple: provide the world with trustworthy, real-time information directly from where events happen.
We are building a new category of social platform where reality comes first.
Role Description
Fleet is seeking a Head of Marketing to lead the project's marketing vision, strategy, and growth initiatives.
This is not a traditional marketing role. We are looking for a leader who can take full ownership of Fleet's marketing direction, identify opportunities, build strategic partnerships, grow our user base, and establish Fleet as a recognized brand.
You will work directly with the founder and have significant influence over the project's growth strategy, market positioning, and future marketing team structure.
What You'll Own
- Define and execute Fleet's overall marketing strategy.
- Build and grow Fleet's brand presence and public image.
- Identify and pursue user acquisition opportunities.
- Develop relationships with media organizations, investors, community leaders, and strategic partners.
- Determine which marketing channels, campaigns, and initiatives Fleet should invest in.
- Create and oversee marketing budgets and growth plans.
- Analyze market trends, user behavior, and competitive landscapes to guide company decisions.
- Establish measurable growth objectives and key performance indicators.
- Build and lead Fleet's future marketing team as the company grows.
- Serve as a key strategic advisor to the founder regarding growth, branding, partnerships, and market expansion.
Qualifications
- Strong understanding of marketing, branding, growth, and business development.
- Excellent communication and relationship-building skills.
- Ability to think strategically while also executing effectively.
- Strong analytical and problem-solving abilities.
- Entrepreneurial mindset with the confidence to make decisions and take ownership.
- Experience growing brands, products, communities, or businesses is highly valued.
- Comfortable working in a startup environment where initiative and creativity are essential.
Who You Are
- A self-starter who does not wait to be told what to do.
- A strategic thinker who sees opportunities others miss.
- Creative, resourceful, and adaptable.
- Open-minded and willing to challenge conventional thinking.
- Kind, collaborative, and respectful.
- Passionate about building something meaningful from the ground up.
Work Location: Hybrid remote in Calgary, AB
