Are You a Clever Duck? Take a gander at this post…
Accent Inns Inc. is a BC-based hospitality company that is different in a good way. Here, we LEAD WITH LOVE, and our number one metric is the happiness of our staff. Our 2026 Employee Survey showed that 96% of our employees are happy to work here, with a 100% participation rate.
We have two hotel chains: Accent Inns, where there is a rubber duck in every room, and Hotel Zed, where we rebel against the ordinary. Our latest venture is ROAR, our live-fire restaurant in Tofino, BC. We are searching for a Director of Marketing to join our flock of totally unique and fun-loving individuals to drive our business forward in the long term.
This role reports to the VP of Sales, Marketing & Revenue and is a key player in the organization, leading with love to develop and coach a team of 6 Marketing pros to drive brand awareness, demand generation and conversion across all channels.
Success attracts success and here you will be working with an extraordinary company. We are a force in the industry:
Key to our success is living by our four Core Values every day:
We cover 100% of medical and dental premiums, PLUS you get free mental health benefits. We also have a bunch of Work Perks just for you:
Salary: $110,000 – $160,000
And these are just a few!
What the Role is Quacked Up to Be
Reporting to our VP of Sales, Marketing & Revenue you will be our driving force for defining and executing strategic marketing plans. You will work closely with your marketing team to oversee integratedcampaigns, brand stewardship and all communications. You will partner with the Wolfpack (this is what we call our Sales team), Revenue, Operations, Finance, and P&C to align Marketing initiatives with overall objectives. You will oversee campaign performance, measurement and reporting while fostering a culture of collaboration, learning and celebration.
In your first 3 months, you will…
Work closely with Rachel, our VP of Sales, Marketing & Revenue, to understand the current state of our Marketing programs and strategic vision
In your first 12 months, you will…
Foster an inclusive, collaborative culture that encouragesempowerment,experimentation, professional growth, and recognition
Haveestablishedstrong relationships with your stakeholders (Wolfpack, Revenue, Operations, Finance, and P&C); to align campaigns with demand generation, awarenessinitiatives and customer programs
Have owned brand strategy, voice, visual identity, and positioning; ensuring consistent application across all touchpoints
This exciting role will be a key contributor to shaping and reinforcing our culture of collaboration, learning, and celebration. This role partners closely with multiple departments across all business functions and properties, shaping how our brands evolve at Accent Inns/Hotel Zed/ROAR. Communication, alignment and developing close relationships with key stakeholders will be key in ensuring the success of this role. You will spend 25% of your time travelling to our various locations throughout the year to have on-site presence.
Application:Wewill do our best to review and respond to all applications.
First Interview45 Min:You will meet withLaura Miles, our HRBP to discuss our culture, values, and the team in general.
Second Interview60 Min:You will meet withDiane Portelance, our Director of Sales,andGreg Pohlod, our Director of Revenue, to discuss how the Marketing, Wolfpack and Revenue teams partner and work together.
ThirdInterview60 Min:You will meet withRachel Johns, our VP of Marketing, Sales & Revenue, to discuss strategy, project management, and translating companyobjectivesinto departmental projects.
Final Chat30 Min (ideally in-person):You will have a meeting with Rachel Johns, VP of Marketing, Revenue & Sales, and Chris Baddeley, Senior VP,to discuss your Marketing philosophy and learn more about the history of Accent Inns.
