Overview
We are seeking a talented and innovative Digital Marketing Consultant to join our dynamic team. This role is ideal for a creative professional with a strong background in digital marketing strategies, e-commerce, and data analytics. The successful candidate will be responsible for developing and executing comprehensive marketing campaigns that enhance brand visibility, drive online traffic, and increase sales across various digital platforms. A deep understanding of SEO, Google Ads, social media advertising, and website management is essential. The position offers an exciting opportunity to work on diverse projects utilizing cutting-edge tools and techniques to achieve measurable results.
Duties
- Develop and implement digital marketing strategies to increase visibility and client inquiries for Mind Matters Counselling.
- Manage and optimize Google Ads campaigns, including keyword research, ad creation, budget allocation, and performance tracking.
- Conduct SEO audits and implement on-page and off-page SEO strategies to improve website rankings.
- Analyze website traffic, conversion rates, and marketing performance metrics using analytics tools and prepare monthly reports.
- Develop and manage social media content calendars across platforms such as Instagram, Facebook, LinkedIn, and Google Business Profile.
- Monitor and respond to online reviews, testimonials, and customer engagement activities.
- Create marketing materials, blog content, newsletters, and promotional campaigns aligned with the organization's brand.
- Collaborate with management to identify target audiences and develop strategies to increase awareness of counselling services.
- Maintain and update website content to improve user experience and search engine visibility.
- Conduct market research and competitor analysis to identify opportunities for growth and client acquisition.
Qualifications
- Proven experience in digital marketing with a strong understanding of SEO, Google Ads, Facebook Advertising, email marketing, and analytics tools.
- Proficiency in Adobe Photoshop, Canva, SQL, and Google Analytics.
- Demonstrated ability to develop creative graphic designs that align with brand messaging.
- Knowledge of e-commerce platforms and strategies for online sales growth.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication skills with the ability to present ideas clearly and collaborate effectively within a team environment.
- Experience in keyword research and implementing SEO best practices is highly desirable.
- A proactive attitude with the ability to manage multiple projects simultaneously under tight deadlines. This role offers an engaging environment where innovative thinking is valued and professional growth is encouraged through diverse projects in the rapidly evolving field of digital marketing.
Pay: From $26.00 per hour
Benefits:
- On-site parking
- Paid time off
Work Location: Hybrid remote in New Westminster, BC
