About Us:
We are a growing property maintenance and exterior services company based in Ottawa, focused on window cleaning, pressure washing, and residential property care.
We are currently building our internal marketing team to scale lead generation and grow our local presence. This is a hands-on role inside the business — not an agency environment.
Role Overview:
We are looking for a part-time, in-house Meta Ads Specialist to manage and optimize Facebook & Instagram advertising campaigns for our service-based business.
You will be working directly with the business owner and operations team to generate consistent, high-quality leads and help us grow efficiently.
This role is ideal for someone who understands local lead generation and enjoys working closely with real business operations (not just running ads in isolation).
Key Responsibilities:
- Build, manage, and optimize Meta (Facebook/Instagram) ad campaigns
- Focus on local lead generation for property services
- Test and improve ad creatives, audiences, and offers
- Track performance and improve cost per lead
- Work closely with the operations team to align leads with scheduling and service capacity
- Support simple funnel and landing page improvements
Tools You Will Work With:
- Meta Ads Manager
- GoHighLevel (CRM, funnels, automation)
- Jobber (scheduling & operations)
- Zapier (automation)
- Canva (creative/design)
- ChatGPT, Claude, Perplexity (content, strategy, research)
- Adobe / video tools (basic creative editing)
- AI tools like Veo/Veo-style video tools if needed for content creation
Requirements:
- Proven experience running Meta Ads (lead generation campaigns)
- Understanding of funnels, conversion tracking, and retargeting
- Experience with local service businesses is a strong asset
- Comfortable working in a fast-moving, hands-on environment
- Able to communicate clearly and work directly with operations
- Part-time availability with flexibility
What We Offer:
- Part-time in-house position with potential to grow into full-time
- Direct impact on business growth and decision-making
- Opportunity to help build the marketing system from the ground up
- Long-term role as we expand our internal marketing department
- Performance-based growth opportunities
How to Apply:
Please send:
- Your experience with Meta Ads
- Any past results or campaigns you’ve managed
- A short note on why you’re a good fit for a local service business
- Availability (part-time hours per week)
Pay: From $25.00 per hour
Experience:
- Marketing: 2 years (required)
Language:
Work Location: Remote
