Location: Toronto, Ontario
Company: WineOnline.ca
Salary: $60K-$80K (aligned with experience) + benefits
About Us
WineOnline.ca is one of Canada’s leading online wine retailers, delivering exceptional wines from the world’s most renowned regions to Canadian consumers for over 20 years. We combine deep industry expertise with cutting-edge e-commerce and logistics to create a premium customer experience. We’re looking for a driven, hands-on Marketing Coordinator to bring our marketing function fully in-house and help scale our brand, performance marketing, and customer engagement.
Role Overview
This is a high-impact, multi-disciplinary marketing role for someone who thrives in a fast-paced environment and is eager to take ownership. You’ll work closely with leadership to execute, optimize, and scale our marketing initiatives across digital channels, content, and customer experience.
Key Responsibilities
Performance Marketing
- Manage and optimize Facebook/Instagram ad campaigns (creation, targeting, A/B testing, scaling)
- Oversee Google Ads spend and performance (Search, Display, Performance Max)
- Continuously improve SEO rankings, domain authority and organic traffic volume.
- Continuously improve ROAS, CPA, and conversion metrics
Analytics & Reporting
- Monitor campaign performance across all channels
- Prepare regular reports with insights and actionable recommendations
- Identify trends, opportunities, and areas for optimization
Content & Creative
- Assist in writing and refining email campaigns and ad copy
- Support execution of daily/weekly email marketing campaigns
- Collaborate on campaign concepts, offers, and messaging
Social Media Management
- Own WineOnline’s social media presence:
- Schedule and publish content
- Respond to comments and messages
- Engage with audience and build community
- Help create and edit short-form video content (Reels, TikTok-style)
Growth & Strategy
- Research and propose new marketing strategies, channels, and tools
- Identify opportunities to improve the customer journey and conversion funnel
- Contribute ideas to grow brand awareness and customer acquisition
Qualifications
- Bachelor’s degree in Marketing, Business, or related field
- 2–3 years of experience at a marketing agency or similar environment
- Strong understanding of paid media platforms (Meta & Google Ads)
- Experience with social media management and content creation
- Basic image and video editing skills (Canva, CapCut, OpusClip, Final Cut, Adobe Premiere, Photoshop, or similar)
- Analytical mindset with ability to interpret marketing data
- Strong understanding of Analytics and Traffic Attribution Platforms (Google Analytics, Tag Manager, Wicked Reports, Hyros, Triple Whale or similar).
- Experience using AI tools (e.g., ChatGPT, Gemini, Co-Pilot, Canva AI) to support content creation, copywriting, and marketing workflows
- Ability to write effective prompts to generate high-quality marketing assets and ideas efficiently
Who You Are
- Self-starter who can own projects with minimal direction
- Highly organized and detail-oriented
- Creative thinker with strong execution skills
- Comfortable working in a fast-moving, entrepreneurial environment
- Passion for wine, hospitality, or e-commerce is a strong asset
What We Offer
- Competitive salary + benefits
- Opportunity to own and shape the marketing function
- Exposure to high-level strategy and leadership
- Growth within a rapidly evolving e-commerce and logistics business
To be considered for this position, submit your resume and a brief cover letter and your responses to the application questions below to [email protected]. Applications submitted directly through Indeed will not be reviewed.
Pay: $60,000.00-$80,000.00 per year
Benefits:
- Dental care
- Extended health care
- Paid time off
- Vision care
- Work from home
Application question(s):
- Do you have a Bachelor’s degree in Marketing, Business, Communications, or a related field?
- How many years of experience do you have creating and optimizing email marketing campaigns?
- Have you worked at a marketing agency?
- Are you legally authorized to work in Canada?
- How many years of experience do you have managing Meta (Facebook/Instagram) advertising campaigns?
- Have you personally managed an annual digital advertising budget exceeding $100,000?
- How many years of SEO experience do you have?
- Have you used TripleWhale, Hyros, WickedReports or similar to analyze marketing attribution?
- How many years of professional digital marketing experience do you have?
- Have you worked in an eCommerce business?
- Are you comfortable independently managing multiple marketing projects with minimal supervision?
- Are you willing to work primarily in-office in the Greater Toronto Area?
- How many years of experience do you have managing Google Ads campaigns?
- Have you used Google Analytics 4 (GA4), Looker Studio to analyze marketing performance?
- Have you used AI tools such as ChatGPT, Claude, Gemini, or similar as part of your daily marketing workflow?
Work Location: Hybrid remote in Toronto, ON M6N 3C9
