BUSINESS DEVELOPMENT MANAGER — ONTARIOAutomotive Retail | Private Sale & Service Retention
SULY GROUP is growing, and we’re looking for an experienced automotive professional ready for their next opportunity.
We are seeking a Business Development Manager with proven automotive retail experience to develop and grow an assigned territory within the Ontario market.
Recent and successful automotive retail experience within the past 3–5 years is required. The ideal candidate will be based in the Ottawa region or surrounding area and have a strong understanding of dealership operations, sales processes and the realities of today's automotive retail environment.
THIS IS A FIELD SALES POSITION!
This isn't a desk-based sales role.
Our BDMs spend the majority of their time in the market, inside dealerships and face-to-face with decision makers.
You'll be responsible for developing new business while strengthening existing dealer relationships across your territory. That means identifying opportunities, prospecting consistently, building a qualified pipeline, presenting SULY GROUP solutions and managing opportunities through the complete sales process.
Our focus is helping dealerships generate measurable results through Private Sale Events, Service Retention strategies, customer engagement and database-driven solutions.
We're looking for someone who understands how to walk into a dealership, have a meaningful business conversation, identify an opportunity and demonstrate how SULY can create value.
YOU'LL OWN YOUR TERRITORY!
We believe successful BDMs create momentum rather than wait for it.
You'll be expected to manage your territory like your own business—developing new accounts, maintaining strong relationships with existing clients and continuously identifying opportunities for growth.
Success requires visibility, consistency, credibility and follow-through.
You'll prospect. You'll meet dealers. You'll build relationships. You'll manage your pipeline. You'll close opportunities. And you'll remain involved with your customers after the sale.
YOU'LL THRIVE HERE IF YOU…
- Prefer being in the field and in dealerships rather than behind a desk
- Enjoy creating opportunities through proactive prospecting
- Know how to build credibility with Dealer Principals, General Managers and other dealership decision makers
- Are comfortable managing the entire sales cycle—from introduction to close
- Get satisfaction from winning new business and expanding existing accounts
- Hold yourself accountable to measurable sales objectives
- Can work independently while contributing to a highly motivated national team
THE EXPERIENCE WE'RE LOOKING FOR
You bring approximately 3–7+ years of automotive-related outside sales or business development experience, ideally involving dealerships, dealer groups or OEM relationships.
We're also looking for:
- A demonstrated history of achieving or exceeding territory sales objectives
- Strong dealership relationship-building and networking abilities
- Confidence presenting solutions, negotiating and closing business
- Disciplined CRM, pipeline and forecasting habits
- Excellent organization and territory-management skills
- Comfort with modern sales technology and CRM platforms
- Practical experience incorporating AI tools into your daily workflow
- A valid driver's licence and the ability to travel regularly throughout your territory
Most importantly, you understand the automotive business and can speak credibly with dealers about the challenges and opportunities they face.
WHAT SULY GROUP OFFERS
You'll have the opportunity to build and grow a meaningful territory with considerable earning potential.
We provide competitive compensation with strong performance-based earnings and uncapped upside, along with clear objectives and measurable expectations.
You'll also have the autonomy to manage your market, supported by the tools, programs and resources necessary to succeed.
You'll be joining a focused, ambitious and performance-driven team that believes in accountability, relationships and delivering real value to our dealer partners.
This is a full-time, long-term career opportunity with the potential for greater responsibility and advancement as SULY GROUP continues to expand across Ontario and Canada.
READY FOR YOUR NEXT MOVE?
If you're currently succeeding in automotive retail, dealership services or automotive business development—and you're ready to take greater ownership of your career—we want to hear from you.
REACH OUT TO SULY GROUP.
LET'S TALK ABOUT WHAT'S NEXT.
Job Type: Permanent
Pay: $100,000.00-$140,000.00 per year
Benefits:
- Extended health care
- Flexible schedule
- Life insurance
Application question(s):
- Do you have at least 5 years of automotive retail sales experience?
- Do you have at least 3 years of B2B sales experience?
Experience:
- automotive service: 3 years (required)
Work Location: On the road
