Marketing Assistant - PPC
Learn, work, be informed at the SunMETA Group. Be part of a professional, competent, and engaging Team!
SunMETA Group is the parent company for domestic and international initiatives in the education field, providing marketing, accounting, product development, operational, and executive management services.
As a core activity, SunMETA operates a leading western Canadian college with multiple locations offering both on-campus and online diploma programs in business, health, and technology fields.
The Opportunity
As a key member of our paid Marketing team, the Pay-Per-Click Assistant will work in close coordination with the Lead Generation Manager and other colleagues in launching and optimizing our paid advertising.
If you are an individual with a passion for outsmarting competitors, live 24/7 in the paid ads space, and are detail-driven, then this opportunity could lead to a successful career with our dynamic fast-paced PPC marketing team.
Key Responsibilities:
Reporting to the Lead Generation Manager:
- Manage Google Ads and Microsoft Ads campaigns, including build, launch, optimization, and report generation.
- Monitor daily performance of Google Ads and Microsoft Ads campaigns and adjust strategies as needed.
- Perform ongoing keyword search, expansion, and optimization.
- Analyzing and monitoring analytics and PPC Performance.
- Research and analyze competitor advertising and implement corresponding initiatives to address deficiencies and improve overall paid performance.
- Track KPIs to assess performance and pinpoint issues.
Qualifications and Experience:
- Undergraduate Degree or Diploma in Marketing, Business, or related field.
- 3 years of relevant digital marketing experience.
- Experience with Google Ads and Microsoft Ads campaign management.
- Google Ads Certified.
- Google Analytics 4 experience.
- Proven SERP experience managing PPC campaigns.
- Excellent knowledge of reporting and performance metrics for digital assets and campaigns.
- Critical thinking.
- Problem-solving abilities.
- Strong attention to detail, high level analytical skills and ability to make data-driven/informed decisions and recommendations.
Job Type: Full-time
Must live in Calgary area.
No Phone calls please. Only those selected for an interview will be contacted.
Job Type: Full-time
Benefits:
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site gym
Flexible language requirement:
Schedule:
Application question(s):
- What is the highest level of education you have obtained?
- Are you legally eligible to work in Canada?
Education:
Experience:
- Digital marketing: 3 years (preferred)
Work Location: In person
