We are committed to pay transparency and equity. The hiring range for this role is $90,000- $103,500 annually.
We wake up to a different alarm.
The issues impacting our communities here in the GTA keep us awake at night. But it’s also what gets us up each day, determined to fight local poverty and its interconnected challenges, and to make this region everything it can be for everyone who calls it home. We believe in the power of community, of people coming together, doing what it takes to build and transform neighbourhoods where everyone can thrive. Any Way We Can.
United Way Greater Toronto is currently seeking a Senior Manager, Content to join our team.
How you will make a difference:
Reporting to the Director, Marketing & Donor Experience the Senior Manager, Content will lead the development and execution of United Way Greater Toronto's content strategy, creating compelling, audience-focused content that advances fundraising, marketing, donor engagement, and brand objectives. This role provides editorial leadership across all marketing and communications channels while serving as a senior writer and editor, producing high-quality copy and storytelling that inspires action and reflects the impact of United Way's work. Working collaboratively across the organization, the Senior Manager ensures content is strategic, consistent, accessible, optimized for digital performance, and aligned with the organization's brand and mission.
Content Strategy & Editorial Leadership
- Lead the development and execution of an integrated content strategy aligned with organizational priorities, campaigns, and audience needs.
- Oversee editorial planning and content production across web, email, social media, donor communications, campaigns, reports, video, and print materials.
- Establish and maintain editorial standards, messaging frameworks, tone of voice, and storytelling best practices.
- Collaborate with fundraising, marketing, communications, digital, and community investment teams to identify impactful storytelling opportunities.
Writing, Copy Development & Storytelling
- Serve as a senior writer and editor across a wide range of organizational content needs.
- Write and edit compelling copy for fundraising campaigns, donor communications, web content, email marketing, impact stories, advertising, and integrated marketing campaigns.
- Translate complex social issues and community impact work into clear, emotionally resonant, and audience-focused storytelling.
- Conduct interviews with community members, service users, donors, partners, volunteers, and organizational leaders to uncover and develop authentic stories that demonstrate impact and inspire engagement.
- Provide editorial direction, copy feedback, and writing support to internal stakeholders and team members.
- Ensure all content is accurate, accessible, audience-appropriate, and aligned with brand standards.
SEO & Digital Content Optimization
- Develop and implement SEO-informed content strategies to improve organic visibility, audience engagement, and digital performance.
- Use audience insights and performance data to continuously refine content approaches and improve engagement and conversion outcomes.
Team Leadership & Content Operations
- Lead, mentor, and support a team of writers, social media manager, freelancers, and agency partners.
- Manage editorial calendars, workflows, approvals, and production timelines across multiple concurrent projects.
- Foster a collaborative, inclusive, and high-performing team culture focused on creativity, accountability, and continuous improvement.
What you bring to the role:
- 7-10+ years of progressive experience in content strategy, editorial leadership, communications, marketing, journalism, or related fields
- Exceptional writing and editing skills, with demonstrated experience producing persuasive, audience-focused copy across multiple channels and formats.
- Strong experience developing SEO-driven content strategies and optimizing digital content performance.
- Proven ability to balance strategic thinking with hands-on execution in a fast-paced environment.
- Experience leading content teams and managing cross-functional stakeholder relationships.
- Familiarity with CMS platforms, Google Analytics, SEO tools, and digital content best practices.
- Experience in the nonprofit, social impact, or mission-driven sector is considered an asset.
Preferred Skills
- Outstanding storytelling and editorial instincts.
- Strong understanding of donor, audience, and brand communications.
- Data-informed mindset with strong digital literacy.
- Collaborative leadership style with excellent interpersonal skills.
- Ability to manage competing priorities while maintaining high-quality creative output.
- Affection for messy problems, competing deadlines and creative solutions in a fast-paced, collaborative, innovative environment.
- A love of community, with an interest in nurturing and building it and giving everyone in it a fair chance at a good life.
- Willingness to actively contribute to the implementation of the organizational Reconciliation and Equity Framework through participation in learning opportunities and anti-oppressive, and anti-racist learnings into action internally and externally.
Being part of our team:
- Competitive total compensation package including:
- Salary
- Comprehensive benefits
- Defined benefit employer-matching pension
- Life insurance
- Short-term and long-term disability benefits
- Employee and family assistance program (EFAP)
- Generous paid time-off package including vacation, personal and cultural days, summer hours and hybrid work environment
- Commitment to the well-being and work-life balance for our employees
- Collaborative, high-performing, team focused on long-term and collective success
- Largest United Way world-wide
- Work with the GTA’s top philanthropic leaders
Please apply no later than July 20, 2026.
As part of our recruitment process, United Way Greater Toronto offers accommodation for applicants with disabilities. If we contact you about an opportunity, please let us know if you require accommodation.
UWGT is committed to the ethical and responsible use of emerging technologies, including artificial intelligence (AI). While we currently do not use AI for decision-making that produces legal or similarly significant effects, we may use analytics or automation tools to improve donor engagement, personalize experiences, or optimize internal processes.
As per our recruitment policy, internal candidates are encouraged to let their current manager know that they have applied for another role.
About United Way Greater Toronto:
As the largest non-government funder of community services in the GTA, United Way Greater Toronto reinforces a crucial community safety net to support people living in poverty. United Way’s network of agencies and initiatives in neighbourhoods across Peel, Toronto and York Region works to ensure that everyone has access to the programs and services they need to thrive. Mobilizing community support, United Way’s work is rooted in ground-breaking research, strategic leadership, local advocacy and cross-sectoral partnerships committed to building a more equitable region and lasting solutions to the GTA’s greatest challenges.
Diversity & Inclusion:
United Way is committed to creating an inclusive workplace that reflects our diverse community to ensure we’re best equipped to serve it. We encourage candidates from diverse backgrounds and those who may need accommodation to apply to join our team. Our commitment to excellence in diversity goes beyond promoting equity. By incorporating a variety of experiences and perspectives, we create opportunities for innovative solutions and maximize the impact of our work.
Building community takes a community and together, with you, we will shape a stronger, brighter GTA for everyone who lives here. Any Way We Can.
Learn more about our work at unitedwaygt.org.
