***Please DO NOT apply for this position by submitting your profile on this BC Government Hiring Centre website. Applications must be made via the following directions below.***
Position: Senior Writer
Classification: CO24
Salary: $80,703.86 - $91,936.08
Status: Regular, Full Time
Location: Vancouver, BC
Work Option: Hybrid
Flexible work options are available, subject to an approved telework agreement; Hybrid work is available for employees residing within the Vancouver, Coast and Mountains (VCM) region and enables employees to telework from their home up to 3 days a week with in office days on Wednesdays and Thursdays.
Closing Date: August 13, 2026 at 4:00pm
Position #: 00146244
Competition #: DBC 2026-08
If you are interested and you meet the selection criteria, please respond to this link with your cover letter and CV prior to 4 PM August 13, 2026.
You must be a Canadian citizen or permanent resident to apply for this full-time opportunity.
The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.
At Destination BC, we are passionate about showcasing the transformative power of British Columbia’s travel experiences with the world. As a Provincially funded Crown corporation, we support BC’s tourism industry through global marketing, destination development, industry learning, community programs, and visitor services. Recognized globally for our authentic brand, award-winning marketing, and innovative destination management, we work collaboratively to strengthen BC’s tourism industry.
We offer exciting and meaningful work in a supportive, inclusive environment that values learning and professional growth. Our flexible work policy balances in-office collaboration with working from home, creating optimal conditions for both employees and the organization. This position is part of our hybrid model, where employees work in the office on Wednesdays and Thursdays and have the flexibility to work from home on other days.
Destination BC is committed to diversity, equity, and inclusion and welcomes applications from all qualified candidates. If you require accommodations during the hiring process, please contact [email protected]. We are also committed to providing workplace accommodations for employees with disabilities, ensuring you have the support needed to perform your best work both during the hiring process and throughout your employment with us.
The Indigenous Applicant Advisory Service is available to Canadian Indigenous (First Nations [status or non-status], Métis, or Inuit) applicants. Indigenous applicants can contact this service for personalized guidance on the BC Public Service hiring process including job applications and interviews.
Learn more about our programs and services at www.DestinationBC.ca.
PURPOSE OF POSITION
The Senior Writer provides expert writing and editorial services for Destination British Columbia’s global marketing communications. This role is responsible for crafting high-quality drafts for all omnichannel marketing materials, including web stories, digital ads, and emails. As the gatekeeper of the brand voice, the Senior Writer establishes the writing tone for each channel and ensures all copy is customer-first, engaging, and inspiring for key target audiences.
The position involves managing writer contractors in an editorial capacity and managing internal copy flow between teams. The Senior Writer collaborates closely with the Integrated Marketing Team to meet creative business needs while applying modern writing trends, including GEO-friendly (Generative Engine Optimization) best practices.
SPECIFIC ACCOUNTABILITIES
- Develops SNBC’s family of brands (the Iconics) voice, with each voice being distinctive and captures a certain target international or global audience.
- Leads the development and delivery of training on brand copy writing tools for internal staff, regional and national partners, destination marketing organizations (DMOs/RDMOs), and international stakeholders.
- Is the owner and acts as a steward of SNBC’s family of brands voice, ensuring all communications are aligned with established brand standards, tone, and messaging guidelines.
- Creates, edits and refines a wide variety of materials, excelling in both long-form (web stories, articles) and short-form (digital ads, social copy, emails) content for a domestic, national, and international audiences
- Partners with the Integrated Marketing Team, program managers, and other internal teams within Destination BC to identify priorities and develops copy and creative strategies that maximize impact and reach internal Key Performance Indicators.
- Work closely with the Manager, Brand Storytelling to develop and/or influence strategies and provide direction, messaging, and goals for copy writing projects
- Establishes and maintains the brand voice across all platforms, ensuring consistency and alignment with the Super, Natural British Columbia (SNBC) family of brands and visual identities
- Manages external writer contractors as DBC’s lead editor, monitoring performance and verifying that high-quality deliverables are met.
- Ensures all materials are accurate, appropriate in tone, and consistent with policy, internal standards, and is in alignment with the Super, Natural British Columbia family of brands voice
- Manages relationships with creative agencies, vendors and external partners to facilitate the timely and successful delivery of projects
- Gathers and verifies content from subject matter experts and information databases to ensure accuracy.
- Manage the writing budget and procurement contracts, including developing contracts, negotiating contracts, and evaluating contract performance.
- Manages the internal flow of copy between departments and provides writing advice to managers and staff.
- Senior level responsibilities including presenting creative work and representing the creative team from a writing perspective.
- Other duties as required.
JOB REQUIREMENTS
Education:
- Bachelor’s Degree in a related field; OR
- Diploma in a related field and 6 months of relevant experience*; OR
- Certificate or coursework in a related field and 1 year of relevant experience*; OR
- Secondary School graduation (Dogwood, GED) and 2 years relevant experience*; OR
- No related education and 3 years relevant experience*;
- Relevant experience includes developing, writing, and editing content for diverse audiences and channels.
Experience:
- Minimum three years’ experience working in communications or marketing for related organizations.
- Minimum three years’ experience writing for omnichannel campaigns (web, digital ads, social, and email).
- Minimum three years’ experience working with brand and brand identity and/or voice.
- Minimum three years’ experience in editing both long and short form copy.
Knowledge, Skills and Abilities
- Advanced proofreading, copyediting, and information-gathering skills.
- Ability to engage and inspire readers through customer-first storytelling.
- Knowledge and thorough understanding of cultural sensitivities and the ability to apply a diversity, equity, and inclusion lens to all communications.
- Ability to co-lead conceptual thinking, develop concepts and express those concepts through creative concept statements, taglines, etc.
Preference may be given to applicants with one (1) or more of the following:
- Experience in modern writing trends, including GEO-friendly best practices and digital-first content strategies.
- Experience managing contractors or external creative resources.
- Experience working with Indigenous groups and other equity-deserving communities to ensure cultural sensitivity.
- Experience in the tourism sector.
COMPETENCIES
- Information seeking is driven by a desire to know more about things, people, or issues. It implies going beyond the questions that are routine or required in the job. It may include 'digging' or pressing for exact information, resolution of discrepancies by asking a series of questions, or less focused environmental 'scanning' for potential opportunities or miscellaneous information that may be of future use.
- Flexibility is the ability and willingness to adapt to and work effectively within a variety of diverse situations and with diverse individuals or groups. Flexibility entails understanding and appreciating different and opposing perspectives on an issue, adapting one’s approach as situations change and accepting changes within one’s own job or organization.
- Concern for order reflects an underlying drive to reduce uncertainty in the surrounding environment. It's expressed as monitoring and checking work or information, insisting on clarity of roles and functions, etc.
- Communicating effectively involves good presentation skills (verbal and written), careful listening, problem framing and use of presentation technologies.
INDIGENOUS RELATIONS BEHAVIOURAL COMPETENCIES
- Cultural Agility is the ability to work respectfully, knowledgeably and effectively with Indigenous people. It is noticing and readily adapting to cultural uniqueness in order to create a sense of safety for all. It is openness to unfamiliar experiences, transforming feelings of nervousness or anxiety into curiosity and appreciation. It is examining one's own culture and worldview and the culture of the BC Public Service, and to notice their commonalities and distinctions with Indigenous cultures and worldviews. It is recognition of the ways that personal and professional values may conflict or align with those of Indigenous people. It is the capacity to relate to or allow for differing cultural perspectives and being willing to experience a personal shift in perspective.
- Empathy is the ability to recognize, understand and directly experience the emotion of another. It involves listening with heart, accepting their message and staying focused on their experience rather than reacting. It means understanding that the behaviour may be connected to something outside of the immediate situation. (Sympathy is not empathy. Sympathy means feeling pity and sorrow for someone's misfortune, or the tendency to want to help them with what you see as something negative. This can send a message that you believe that others cannot arrive at their own solutions.)
HOW TO APPLY & APPLICATION REQUIREMENTS:
To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the job requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the above Job Description. A Criminal Record Check (CRC) will be required.
A cover letter is required as part of your application. The content and/or format of your cover letter may be evaluated as part of the assessment process.
A resume is required as part of your application. Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.
A portfolio of your work is required as part of your application. The content of your portfolio may be evaluated as part of the assessment process.
As part of the application process, you will be prompted to complete an online questionnaire to demonstrate how you meet the job requirements. Responses to this questionnaire will be used to shortlist applicants against the job requirements.
Please allot approximately 30 minutes to complete the application.
Only applications submitted using the online application portal will be accepted.
