Search Engine Marketing (SEM) Specialist
Vovia
Calgary, AB
We are looking for a results-oriented, data-driven Search Engine Marketing Specialist for our Digital Media Team to plan, manage and optimize advertising campaigns for our clients. You will use leading edge data tools and will be given opportunities to test and expand your inquisitive, technical, analytical, and communication skills.

Vovia is a leading marketing, media, and data analysis agency. We believe that success comes from focusing on our people, creating an environment where everyone is free to be themselves, everyone is supported, and is doing meaningful work together.

Vovia is different. We think you’ll feel those differences in a few key ways – the people you’ll work with, our focus on continual innovation and development, and our commitment to support you on the path that works for you.

What We Offer

To be part of a dynamic team in a highly collaborative environment
Recognition – everyone is a contributor
To be part of a culture that focuses on continuous improvement and innovation – it really is embedded in everything we do
Other benefits designed to help you be the best you can be in life and at work: social team builders, benefits and health spending account, ongoing training and professional development opportunities.
This role involves the planning, implementation and optimization of digital advertising campaigns for clients. This role requires a strong desire to deliver results in the form of increased qualified traffic and an appetite for meeting and exceeding client goals. It’s a great opportunity for an analytically-minded person with a passion for KPI-driven marketing.

What You’ll Be Doing

Advise on digital advertising needs and develop advertising strategies
Perform keyword and competitive research
Development of campaigns and ad groups
Ongoing account optimization based on client goals
Preparation of periodic and ad hoc reports
Work collaboratively with other online marketing verticals (SEO, Social Media etc)
Present results to clients in a clear, professional and effective manner
Advise on onsite optimization to drive conversions
Extreme attention to detail
Excellent written and verbal communication
Hands-on experience managing Adwords campaigns
Superior data analysis skills
Very strong Microsoft Excel skills
Bachelor degree in business (marketing or other relevant field) is a plus
Google AdWords certification is a plus
Google Analytics certification is a plus