At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
EY has a powerful brand story to tell. Now, we’re seeking a strategic and innovative National Brand Marketing Leader – Associate Director who will combine proven modern marketing capabilities with deep brand experience to raise the bar on our brand direction, deliver transformative brand programs that significantly grow our share of voice, and engage internal and external audiences in distinctive and creative ways to capture the hearts and minds of audiences.
This newly created role is designed for a visionary brand leader who is passionate about breaking down barriers in pursuit of limitless opportunities to build bigger, bolder, better brand and marketing campaigns, while driving business impact. The successful candidate will have a challenger mindset, innate curiosity and a natural drive to overcome the status quo.
Reporting to EY Canada’s Head of Brand, Marketing & Communications (BMC), you will play a senior leadership role and support a team of about 15 seasoned marketing professionals. Equal parts strategist and expert doer, you will go beyond employing foundational brand strategies to increase market visibility through new ideas, a long-term focus, compelling storytelling and best-in-class omnichannel execution.
That means inspiring and uniting a cross-functional team, working across the BMC group and with executive stakeholders to build, implement, measure and evolve data-backed brand go-to-market strategies across:
Signature brand awareness campaigns
Entrepreneurship ecosystem programs
Corporate responsibility initiatives
Events and people engagement
By leveraging martech, digital and social media, insights and unique human stories, you will lead this team in opening up new conversations, supporting business goals, reaching desired target audiences and spurring long-term organizational growth.
Your key responsibilities:
Design, execute and measure transformational brand strategies and programs often from the ground up, in direct alignment with our overarching brand, marketing and communications plan.
Own the creative direction of internal and external branding efforts in Canada to connect cross-channel programs and initiatives with bold messaging, and flare.
Assess and evaluate Americas and Global brand initiatives to inform and broaden the Canadian approach, and strategically leverage or complement with localized campaigns, creative, content and media plans.
Carefully manage and oversee all aspects of brand team processes and deliverables, linking planning, message and campaign development, media selection, content creation, stakeholder socialization, budget management, and results tracking to ensure excellence and optimal impact.
Partner with external agencies to develop showstopping campaigns and programs that integrate media, creative, digital, social, content and sponsorships to raise awareness, drive education, support engagement and inspire action.
Work collaboratively with internal marketing strategy, channels and demand generation teams to deliver coordinated and relevant go-to-market initiatives and performance.
Connect with key stakeholders across the business, including Talent, executive leadership, service lines, solutions and sectors, to understand their priorities, develop strategic brand plans to achieve goals, manage approvals and oversee implementation of cross-channel programs and initiatives.
Run and manage brand surveys and brand lift studies to assess effectiveness and identify gaps and opportunities that are fed back to the business.
Lead, manage and empower a team that assumes portfolio ownership, innovates and operates with excellence in mind, and impeccable attention to detail.
Skills and attributes for success:
Demonstrated brand/marketing leadership experience with a large, matrixed, fast-paced and complex B2B organization.
Proven track-record with rich, hands-on brand and marketing experience developing and managing brand strategy, campaigns, content and digital marketing across channels and formats.
Seasoned brand marketer who leverages futurist thinking to develop programs and breakthrough creative that sets organizations apart in the market.
Invested leader, committed to coaching, mentoring and guiding multi-layered teams.
Articulate and influential relationship builder who manages stakeholder groups proactively (including C-Suite, senior leadership, teams and external vendors).
Natural self-starter and curious problem-solver who drives ideation and innovation with a solution-oriented focus. No issue is too big.
Organized, data-driven strategist who uses metrics and voice of the customer insights to identify white space, inform improvements, and evolve initiatives accordingly.
Excellent and effective communicator who listens, writes, edits and presents exceptionally well.
Committed to cultivating diverse perspectives and an inclusive culture to drive better decisions, stimulate innovation, improve organizational agility and strengthen resilience.
To qualify for the role, you must have:
Bachelor's degree in marketing, digital marketing, or communications; MBA preferred.
15+ years B2B marketing experience in a fast-paced, dynamic work environment; agency experience is a strong asset.
5-7 years in progressive leadership roles managing direct teams, multiple priorities, large initiatives and critical deadlines.
Proven brand expertise and a passion for building brand strategies and programs, internally and externally, from the ground up.
Ideally, you’ll also have
What we offer
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:
Support and coaching from some of the most engaging colleagues in the industry
Learning opportunities to develop new skills and progress your career
The freedom and flexibility to handle your role in a way that’s right for you
Diversity and Inclusion at EY
Diversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. From our actions to combat systemic racism and our advocacy for the LGBT+ community to our innovative Neurodiversity Centre of Excellence and Accessibility initiatives, we welcome and embrace the diverse experiences, abilities, backgrounds and perspectives that make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.