Job Requisition Id: 63101
Business Function: Marketing
Primary City: Ottawa
Employment Type: Full-Time
Employment Status: Term 10 months with a possibility of extension or permanency
Language Requirement: English Essential
Employee Class and Level:
Number of Vacancies 1
Job Closing Date (dd/mm/yyyy): 26/08/2020
The Manager is accountable for supporting and leveraging Canada Post products and services through marketing and advertising. Identifies, develops, and evaluates marketing strategies, programs and campaigns based on corporate objectives, market characteristics and resources. Through in depth knowledge of customers, consumers, competitors, market conditions, and CPC products and services, creates and promotes programs to business/consumer markets. Manages and executes various marketing and channel support activities (Digital and Physical) by product or Line of Business; this includes agency management and budget management. Evaluates and reports on results and works with stakeholders including business partners and suppliers to meet the Corporation’s objectives and to ensure competitiveness in the market.
Below are the main job requirements and responsibilities for the Manager, Advertising.
Directs the development of Advertising and Promotional programs for business/consumer markets, channel support, online promotions and to different geographic markets, etc. (corporate, product and/or retail) programs for the Corporation. Manages and makes recommendations on various Marketing initiatives and strategies. Manages and coordinates programs and campaigns, budget, timelines, objectives, impact and scope.
Acts as the corporate resource on Marketing/Advertising and liaises with the Corporation's agencies of record and other suppliers of advertising and promotion services. Works closely with agencies to create integrated and effective marketing campaigns. Acts as the corporate resource and liaison with the Corporation's agencies of record and other suppliers of advertising and promotion services; provides information related to the product, timing, target requirements etc.
Plans, directs and manages the corporate Marketing budget. Builds, manages and leverages relationships with key stakeholders, developers, production managers, project teams, clients, product leads, suppliers and corporate communications to market products and services and to ensure their cooperation and engagement.
Contributes to the development of policies and standards on corporate advertising and corporate identity and evaluates on an ongoing basis their effective application throughout CPC. Ensures policies and standards are aligned with current corporate advertising and corporate identity and evaluates on an on-going basis their effective application throughout CPC.
Job Responsibilities (continued)
Reviews the creative and production of all advertising and promotional materials intended for an external audience to ensure that a consistent image and message is being maintained.
Engages the Brand Office for review of any new word marks or service logos for CPC products or services to ensure consistency and adherence to an overall corporate look.
Provides on-going advice and hand-on training to corporate advertising standards to others within the Marketing team.
Completed post-secondary, preferably in a related field OR a combination of equivalent professional experience and trainingMarketing, Business Administration or other related field
MBA/Masters degree considered an asset.
5+ years of relevant functional experience in Marketing, communications and/or advertising.
Understanding of Canadian ecommerce landscape considered an asset.
Some experienc eiwht B2B marketing preferred.
Other candidate Requirements
Team player, able to work well independently as well as in a cross-functional environment.
Sound organizational, analytical, judgement and decision-making skills with proven abilities in problem solving.
Strong interpersonal skills with an ability to build and maintain relationships with internal and external partners.
Strong oral and written communication skills. able to interact comfortably with a wide range of levels in the organization from senior executives to support staff within and outside of the company.
Strong financial acumen to ensure projects are forecasted, acrrued and budgeted for accurately.
10 month term with possibility of extension or permanency
Safety Sensitive Positions
This position may be considered a Safety Sensitive position.
Canada Post is committed to employment equity and encourages applications from women, Aboriginal people, persons with disabilities and visible minorities.
Conflict of Interest
The Conflict of Interest Policy prohibits employees from hiring, supervising or reporting to, directly or indirectly via the reporting hierarchy, their immediate family or close personal relations. Should you feel that you may be in an actual or potential Conflict of Interest in regard to this job opportunity, you must communicate with the designated Human Resources representative.
If you are contacted by Canada Post regarding a job opportunity or testing, please advise if you require accommodation.
Your application must clearly demonstrate how you meet the requirements as Canada Post cannot make assumptions about your education and experience. We thank all those who apply. Only those selected for further consideration will be contacted.
Our Leadership Behaviours
Decision Making – A champion of the organization who takes calculated risks and makes prudent, common sense decisions about current issues, future opportunities and resource requirements in a timely, well thought out manner that aligns with the corporation's best interests.
Accountability – An individual who strives for performance excellence and who holds him/herself and direct reports accountable for decisions and actions and for learning from mistakes when intended results are not achieved.
Business Orientation – A proactive individual who understands the competitive nature of the business, and is committed to sustaining the business through excellent customer service and new business opportunities.
Execution – A focused and self-motivated individual who acts with a sense of urgency and delivers on time and within budget, by dealing effectively with challenges and ambiguous situations.
Leading People – A compelling communicator and leader who engages, motivates and inspires others to achieve results and who encourages personal growth and finding better ways of doing things.
Canada Post’s corporate values reflect the principles, beliefs and aspirations that guide our behaviour and shape our culture.
Transformation – We will innovate and transform to win in the marketplace.
Customer – We serve Canadians with pride and passion.
Integrity – We act responsibly and with integrity.
Respect – We treat each other with fairness and respect.
Safety – We are committed to a safe and healthy environment for all our stakeholders.