We are seeking an experienced and analytical App Store Marketing Specialist (ASO) to drive the visibility, discoverability, and conversion performance of our mobile applications across App Stores.
Your primary focus will be developing and executing ASO strategies, optimizing store listings and creative assets, monitoring performance, and identifying opportunities to improve organic acquisition and conversion.
In addition to your core ASO responsibilities, you will provide light operational support for our social media presence. This will primarily involve scheduling and publishing existing video content, maintaining the publishing calendar, and helping monitor basic engagement using social media management tools. This is a supporting responsibility rather than a full Community Manager role.
You will work closely with our Product and Marketing teams to support app launches, updates, campaigns, and the continued growth of our products.
Key Responsibilities
- Develop and implement app store optimization (ASO) strategies to improve app visibility and conversion rates in the app stores.
- Monitor and optimize app store keywords, screenshots, video previews, and app descriptions.
- Analyze app store metrics and make data-driven decisions to optimize performance.
- Manage and optimize app store user reviews and ratings.
- Collaborate with the marketing and product teams to develop and execute promotional strategies.
- Monitor and analyze competitor app store performance.
- Stay up-to-date with trends and best practices in app store optimization and app store advertising.
- Social Media Publishing Support: Schedule and publish existing video and social media content using publishing and management tools, maintain the content calendar, adapt basic publishing elements such as captions and formats when needed, and monitor basic engagement and performance.
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 2+ years of experience in app store optimization (ASO) or mobile app marketing.
- Strong analytical skills and experience with app store analytics tools.
- Excellent written and verbal communication skills.
- Knowledge of mobile app industry trends and app store algorithms.
- Experience with app store advertising platforms is a plus.
Preferred Qualifications
- Experience with Apple Ads, Google App Campaigns, or other mobile user acquisition platforms.
- Experience with ASO and mobile intelligence platforms such as AppTweak, Sensor Tower, AppFollow, MobileAction, or similar tools.
- Experience optimizing creative assets and conducting store listing experiments.
- Familiarity with social media analytics, scheduling, and publishing tools.
- Experience working with consumer mobile apps, games, entertainment products, or subscription-based applications.
- Interest in emerging technologies, including AR, VR, and AI.
What We Offer
- Competitive salary
- Flexible work schedule
- A dynamic and supportive work environment
- Opportunity to be a part of groundbreaking projects
How to Apply
Ready to help us grow the visibility and performance of our mobile products? Send us your resume and a brief note highlighting your experience with ASO, mobile app growth, and the tools you have used to optimize app store performance. We look forward to meeting you!
The candidates applying to the position living in the Montreal area will be requested to work in person from our office in Montreal.
Work Location: Hybrid remote in Montréal, QC
