Job Summary:
As a Digital Marketing Specialist at BoomerangFX, you will work closely with the Digital Marketing Manager to create and execute digital marketing campaigns across various platforms. This role requires expertise in graphic design, paid ads, videography, social media management, and email marketing. The ideal candidate will have a strong understanding of AI tools for creative content, videography using Premiere Pro, and proficiency in running paid ads on Meta. If you are a tech-savvy marketing professional with a flair for creativity, we would love to have you on our team.
Key Responsibilities:
- Graphic Design: Create visually compelling graphics for digital marketing campaigns using Canva, Adobe Creative Suite, and other tools.
- Paid Ads Management: Develop, manage, and post paid ad campaigns on Meta (Facebook, Instagram)and Google, ensuring optimized performance and audience targeting.
- AI Tools for Creative Suite: Leverage AI tools for creative content generation, enhancing design and video creation workflows.
- Videography: Produce and edit high-quality videos for eblast campaigns using Premiere Pro. AI-powered videography tools are a plus.
- Email Campaigns: Plan, create, and execute engaging email marketing campaigns, incorporating videography and production elements to maximize impact.
- Social Media Management: Manage and create content for BoomerangFX’s social media platforms, ensuring consistent brand voice and engaging content. Schedule and post content across platforms to drive brand awareness and customer engagement.
- Content Creation: Collaborate with the marketing team to generate creative ideas for eblast videos, social media content, and other digital assets.
- Video Production: Support video production efforts by creating engaging marketing videos using AI videography tools, focusing on enhancing email campaigns and digital outreach.
- Performance Analytics: Track, analyze, and report on the performance of digital marketing campaigns, using data to optimize future campaigns.
- Stay Updated: Keep up with the latest digital marketing trends, AI advancements, and videography techniques to continuously innovate BoomerangFX’s digital content.
Requirements:
- Minimum of 3 years of experience in digital marketing.
- Proficiency in graphic design tools (Canva, Adobe Creative Suite).
- Strong knowledge of paid ad platforms, Google Ads, specifically Meta (Facebook, Instagram), and experience with campaign creation and management.
- Experience with AI tools for creative content generation.
- Proficiency in video production and editing using Premiere Pro, with knowledge of AI-powered videography tools being a plus.
- Experience in email campaign creation and management, with video production knowledge for eblast videos.
- Strong understanding of social media management, including content creation, scheduling, and platform-specific best practices.
- Excellent communication skills and the ability to work in a fast-paced, collaborative environment.
- Highly organized, with the ability to manage multiple projects and deadlines.
What We Offer:
- Competitive salary and benefits package.
- An opportunity to work in a fast-growing, innovative company.
- A dynamic, collaborative team environment where creativity and new ideas are encouraged.
- Career growth and development opportunities.
- Direct reporting to the Digital Marketing Manager for ongoing support and guidance.
How to Apply:
If you’re a creative and experienced digital marketing specialist ready to make an impact at BoomerangFX, we’d love to hear from you! Please submit your resume and portfolio to the job.
Job Type: Full-time
Pay: $60,000.00-$65,000.00 per year
Benefits:
- Extended health care
- On-site parking
- Paid time off
Schedule:
Education:
- Bachelor's Degree (preferred)
Experience:
- Digital marketing: 5 years (preferred)
- Meta ads/google ads: 3 years (preferred)
- Graphic design: 3 years (preferred)
Work Location: In person
