Overview
We are seeking a dynamic and creative Social Media Manager to lead our digital marketing efforts and enhance our brand presence across various platforms. This role involves developing engaging content, implementing effective social media strategies, and analyzing performance metrics to drive growth. The ideal candidate will have a strong background in digital marketing, graphic design, and SEO, with experience managing e-commerce campaigns and advertising on platforms like Facebook. This is an exciting opportunity for a proactive individual passionate about building brand awareness and connecting with audiences online.
Responsibilities
- Develop and execute comprehensive social media strategies to increase brand visibility and engagement across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Create, curate, and schedule compelling content using tools like Hootsuite and Buffer, ensuring consistency with brand voice and style.
- Design eye-catching graphics and visual content utilizing Adobe Photoshop, Adobe Illustrator, and the Adobe Creative Suite to support campaigns.
- Manage paid advertising campaigns on Facebook and other social channels, optimizing for maximum reach and ROI.
- Conduct keyword research and implement SEO best practices to improve organic reach and website traffic.
- Monitor social media trends, analyze performance metrics with tools like Google Analytics, and prepare reports to inform future strategies.
- Collaborate with the marketing team to align social media initiatives with overall branding, product launches, and promotional activities.
- Proofread all content for accuracy, clarity, and brand consistency before publishing.
- Stay updated on industry best practices, emerging platforms, and new tools to continuously improve social media effectiveness.
Qualifications
- Proven experience in digital marketing, especially within e-commerce environments.
- Strong proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator.
- Hands-on experience managing social media platforms using tools like Hootsuite or Buffer.
- Knowledge of SEO, keyword research, and how they impact social media strategy.
- Experience running successful Facebook Advertising campaigns.
- Familiarity with analytics tools such as Google Analytics to track campaign performance.
- Excellent proofreading skills with attention to detail in all content creation.
- Ability to develop creative content that resonates with target audiences while adhering to brand guidelines.
- Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
This role offers an excellent opportunity for a motivated individual eager to make a significant impact through innovative digital marketing strategies while working within a collaborative team environment.
Job Types: Full-time, Part-time, Permanent
Pay: $17.85-$25.00 per hour
Work Location: Hybrid remote in Vancouver, BC
