Social Media Manager
Pan Pacific Vancouver
Vancouver, BC
Located in beautiful downtown Vancouver, British Columbia, the Pan Pacific Vancouver is a luxurious Canadian iconic hotel towering over the Pacific Ocean with 23 stories of architectural beauty. The waterfront property eloquently boasts panoramic views of the harbour, mountains, Stanley Park and the city skyline, like no other in the city. One of Vancouver’s leading hotels, the Pan Pacific Vancouver consists of 503 spacious guest rooms, over 42,000 square feet of event space, and offers a wide selection of modern hotel amenities including two waterfront restaurants. Catering exclusively to those who expect the best, our Pacific Club guestrooms and suites are designed to ensure all your needs are met. In our Pacific Club Lounge, experience an oasis where associates recognize your name and remember those small details that make a difference.

We are currently recruiting a savvy Social Media Manager for a 2 year contract position. This person will be responsible for building an effective online presence and raising the hotel’s profile to grow engagement and drive revenue. Reporting to the Director of Sales & Catering and Director of Revenue, the successful applicant will be responsible for creating national, regional and local campaign strategies in alignment with the hotel marketing plan.

This position is responsible for maintaining an effective social media presence including blogging, social network initiatives, social news participation, link building, and raising the Hotel’s community profile.

About You:
You are an experienced marketing professional who thrives in a fast paced work environment. You are a hands-on individual with an eye for creativity and design. Your strong communication skills allow you to write and produce engaging content to engage followers. You enjoy the challenge of increasing visibility and staying ahead of the game in changing markets.

The key responsibilities of the Social Media Manager include but are not limited to:

Social Media Responsibilities & Expectations

Designs strategies and manages the day-to-day social media activities maintaining our content distribution through multiple online channels.
Writes, coordinates and keeps current, the Hotel’s Blog ( and delivers live social updates and photography/video at hotel special events.
Liaises with major local, national and international bloggers and related social media websites and suppliers, top influencers and industry insiders to optimize coverage for the Hotel.
Designs and tracks appropriate metrics, including SEO and SEM, to evaluate the ROI success of various social media platforms used and its engagement of users through analytics.
Produces reports on a weekly/monthly basis to measure the success of event campaigns and initiatives covered.
Maintains two way engagement with key associates to ensure continued communication and exchange of material and ideas for the various social media platforms.

Bachelor’s degree or equivalent in Journalism, Communication, Marketing, Web Development, Digital Marketing, Tourism, or related field.
Minimum of 2 years of professional experience in a content management role.
Advanced technical skills of Adobe Photoshop, InDesign, and Microsoft Office Suite, and video editing skills.
Experience with online visual layout & formatting.
Superior verbal and written communication and presentation skills, with an emphasis on copy writing, editing and proofing.
Creative with a high attention to detail.
Positive, collaborative with a can-do attitude and a focus on results.
Demonstrated experience with strong decision making skills and exercising independent judgement.
Ability to work weekends, evenings, holidays as required.