Digital & Social Media Strategist
ERP College
Calgary, AB

Job Description

  • Create new WordPress web pages, make structural refinements to existing websites/pages including testing, evaluation, and implementation of new web technologies
  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs)
  • Generate daily leads through social media and website marketing
  • Develop and manage social media; create a content calendar and social media campaigns
  • Planning, execution of various digital marketing campaigns and initiatives including but not limited to paid search (SEM), display and social media advertising
  • Monitor industry trends and share the latest digital insights & advances in the search marketing industry and emerging technologies
  • Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives
  • Build strong clients relationships with key contacts
  • Liaise with internal teams to optimize customer experience and ensure brand consistency

Qualification:

  • Degree or diploma in marketing, digital media, information design or a related field
  • Minimum 3-5 years experience in web management and social media, creating and managing content architecture for websites and other digital communications
  • Must have past experience with content management systems such as Drupal, Wordpress, website administration and Google analytics
  • Experience with web technologies such as HTML, CSS, XML, JavaScript, Photoshop, Dreamweaver, Adobe
  • Strong Salesforce working experience
  • Experience in designing flyers and brochures for marketing.
  • Experience managing cross-browser content and design issues
  • Experience producing visual components for the web; ability to configure and manipulate images
  • Experience creating social media campaigns, including paid social media campaigns

Strong interpersonal skills

  • Excellent verbal and written communication skills

Job Type: Full-time

Job Type: Full-time

Experience:

  • Social Media: 1 year (Required)
  • Social Media Marketing: 1 year (Required)

Language:

  • English (Required)