Overview
We are seeking a dynamic and detail-oriented SEO Specialist with a passion for the automotive industry to join our digital marketing team. In this role, you will drive organic growth by optimizing our online presence, enhancing visibility across search engines, and ensuring our automotive content reaches the right audiences.
This is a full-time, on-site role for someone who wants to own the entire digital presence of a Stellantis CDJR franchise — from organic search to paid advertising, social media, and content. You will work directly with leadership, manage real budgets, and see the direct impact of your work in weekly lead counts and monthly sales reports.
Duties
- SEO Architecture — Ensure every Vehicle Detail Page (VDP) on both websites has unique copy, Vehicle schema markup, and proper internal linking. Manage inventory feed quality, sold vehicle handling, and URL structure to maximize Google indexing of our inventory.
- Google Ads Management — Run and optimise Search, Display, and Vehicle Ads campaigns across both locations.
- Meta Ads Strategy — Manage existing campaigns and build new ones. Payment-forward creative for RAM and Jeep. Dynamic inventory carousel. Retargeting for website visitors. Service promotion campaigns.
- Local SEO and Google Business Profile — Maintain Top 1 Map Pack positions currently held at both locations. Weekly GBP posts, review response, citation management, and Q&A optimisation.
- CarGurus and Kijiji Optimization — Manage listings, photos, and descriptions across all third-party platforms. Monitor and improve response time metrics that directly affect platform ranking.
- Stellantis Co-op Activation — Identify all eligible campaigns and submit co-op claims monthly. Ensure all advertising creative meets Stellantis brand standards and co-op eligibility requirements.
- DealerSocket Attribution Reporting — Produce a weekly Marketing Channel ROI report showing leads, cost per lead, and conversion rate by channel. This report goes to leadership every Monday.
- Video Content — Produce / direct vehicle walkaround video per location per week for Facebook, Instagram Reels, and YouTube.
- Database Reactivation — Monthly email and SMS campaigns to unsold contacts using DealerSocket data. Personalised by vehicle of interest — not mass blast templates.
- OMVIC Compliance — Ensure all advertising across all platforms complies with Ontario two-tier pricing disclosure requirements.
Qualifications
- 3+ years of digital marketing experience — with demonstrable results across at least three of the four scope areas. Automotive industry experience is a significant asset.
- SEO depth — you must understand technical SEO at the implementation level, not the conceptual level. Schema markup, crawl budget, VDP structure, sold inventory handling, Core Web Vitals.
- Google Ads certified — current. Meta Blueprint certification is a strong asset.
- Data-first thinking — you build campaigns from DealerSocket attribution data, not from instinct. You know what cost per lead by channel means and you use it to make budget decisions every week.
- Content ability — you can write a VDP description, a Facebook post, a Google Ad headline, and an email subject line that converts — all on the same Tuesday. The writing is part of the job, not a separate function.
- Platform fluency — Google Analytics 4, Google Search Console, Google Merchant Center, Meta Business Suite, and a working knowledge of automotive CRM platforms (DealerSocket experience is a strong asset).
Join us as an SEO Specialist - Automotive and be part of a vibrant team dedicated to transforming digital presence into measurable success!
Pay: $65,000.00-$80,000.00 per year
Benefits:
- Dental care
- Extended health care
- Life insurance
- On-site parking
Application question(s):
- how many years of SEO/Local SEO do you have
- how do you measure your SEO reach and what tools do you use for that?
- what is your skill level for Google Ads and Google Merchant on a scale of 1-10 (10 highest)
- are you comfortable to do SRP and VDP cards as part of digital advertising?
Work Location: In person
