This is your opportunity to help transform one of Canada’s largest and most trusted companies as part of Canada Life’s new Digital Hub. You’ll work with a team of UX researchers, designers, and other digital specialists to create real change in the financial, mental, and physical health of Canadians.
We are looking for a bright and energetic senior digital strategist who will help design the end-to-end customer experience, facilitate workshops and design activities with team members and senior business partners, and drive the strategy for new digital initiatives.
Based in London or Toronto, ON with occasional travel to Toronto, London, or Winnipeg, and reporting to the Digital Strategy and Research Leader, the Digital Strategist works with the Digital Customer Experience team to understand, map, and design the sum of all digital experiences a customer has with our organization. You’ll work closely with key business partners, researchers, and designers to deliver project visions, blueprints, roadmaps, journey maps, and other design deliverables as well as collaborate with our UX team to design solutions that help solve real customer challenges.
Lead discovery work including SME interviews, generative research planning, competitive scans, and journey mapping
Design, facilitate, and contribute to workshops, visioning sessions, collaborative sketching, and design thinking activities
Create alignment between stakeholders and digital teams around problems to be solved, product or project scope, and relevant constraints and opportunities
Act as a key point person between business partners and the digital team, ensuring shared understanding of the problem to be solved and building alignment around proposed solutions
Collaborate with UX designers, product teams, SMEs, and stakeholders to ideate innovative solutions to business and customer challenges that balance long-term strategic plans against immediate needs
Maintain and support a consistent, end-to-end customer experience with a particular focus on digital touchpoints
Work with UX researchers to identify and advocate for research initiatives to uncover new customer problems and translate those into digital planning
Tell compelling stories and clearly and effectively communicate ideas and concepts to a variety of audiences, rallying internal and external teams around a cohesive digital vision
Communicate digital research and strategic recommendations using deliverables including (but not limited to) personas, experience maps, ecosystem maps, user stories, or jobs-to-be-done
Facilitate insight-driven prioritization of features and capabilities
Monitor digital trends and patterns and act as a digital thought leader from a strategic perspective
Qualifications and Competencies
3-5 years experience in user experience (UX) and/or design strategy and methods
1+ years experience in previous role(s) where you have acted as the lead on digital strategy and/or user experience strategy
Strong background and experience in user research fundamentals and familiarity with UX research approaches and methodologies
High capacity for big-picture, systems thinking, with a demonstrated ability to make and understand connections across and within complex digital ecosystems
Capable of quickly building deep knowledge of complex business ecosystems and contexts in order to provide strategic insights and recommendations from a digital perspective
Comfortable with uncertainty and able to adapt to new information and research
Excellent communication and presentation skills, with strong ability to synthesize and tell a compelling story, build rapport with audiences and stakeholders, and provide honest and constructive feedback
A relationship builder who understands the importance of collaboration as part of a cross-functional team
Familiarity with UX research tools, especially UserZoom, would be an asset
Canada Life is a leading insurance, wealth management and benefits provider focused on improving the financial, physical and mental well-being of Canadians. For more than 170 years, individuals, families and business owners across Canada have trusted us to provide sound guidance and deliver on the promises we’ve made.
As of January 1, 2020, Great-West Life, London Life and Canada Life became one company – Canada Life, and today, we proudly serve more than 13 million customer relationships from coast to coast to coast.
Discover your opportunity….Apply today!
Canada Life offers competitive compensation, great benefits such as medical, dental, life insurance, wellness account and personal days not to mention onsite cafeteria and fitness in our head office facilities. If you’d like to join our team submit your information online and introduce yourself.
Canada Life serves the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations.
We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential.
Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted