Bridal Fantasy Sales Account Executive
The Bridal Fantasy Group & Derks Fine Group of Companies
Edmonton, AB

Job Summary

The function of the Bridal Fantasy Sales Representative is to relay information about the company and its products and services, to prospective customers in a professional manner. The goal of this interaction is to maximize sales and preserve the companies high standard of customer satisfaction.

  • This is a client facing role that will require you to schedule many meetings per week
  • Be responsible for managing the sales cycle through Bridal Fantasy’s lead program, current clients, cold calls, client meetings, negotiation, presentations and proposals.
  • This role is 100% focused on business deals with decision makers within a marketing capacity
  • Ability to sell across all business industries

Job Type/ Category

Seeking an experienced sales professional who has an excellent sales track record, and a keen interest in advertising opportunities to local businesses.


  • 5 day work week, Monday through Friday
  • 8:30 a.m. – 5:00 p.m.
  • Weekend/evening hours are required for shows, seminars, or Bridal Fantasy events, or meeting magazine or show deadlines

Base Salary plus Commission

Skills, Knowledge, and Abilities:

  • Possession or knowledge of sales skills including negotiation and closing skills
  • Excellent interpersonal skills
  • Excellent Organization
  • Neatness
  • Excellent computer skills - Microsoft Office
  • Confident, outgoing personality
  • Professional appearance is essential
  • Position requires candidate exhibit respectful behavior to all potential clients and the general public
  • Candidate must be trustworthy and honest.
  • Ability to learn quickly in a high-intensity environment - with minimal training
  • Ability to handle pressure and stressful situations
  • Desire to continue to learn and grow

Responsibilities and Duties:

The sales representative is responsible to do all that is necessary to convert prospects into sales. The following are expected performance guidelines.

  • Be present at all sales meetings in a timely manner.
  • Be dressed and groomed professionally. Men must be shaved with a shirt and tie. Women must wear appropriate office attire.
  • Sales Representatives are to adhere to the highest level of ethics, integrity, and honesty when presenting the company’s products to prospective customers. Dishonesty will not be tolerated.
  • Maintain company materials in an orderly, professional manner.
  • Be present for all training sessions that are required.
  • Make optimal use of time during work hours.
  • Perform duties in an independent and expeditious manner with minimal supervision.
  • Follow reasonable request made by management.
  • Assist with keeping work area clean, neat and organized.

Primary Responsibilities:

  • Present and sell company products and services to current and potential clients, identify new areas for online sales and training.
  • Prepare action plans and schedules to identify specific targets and to project the number of contact to be made.
  • Follow up on new leads and referrals resulting from field activity.
  • Identify sales prospects and contact these and other accounts assigned.
  • Prepare presentations, proposals, sales contracts, and sponsorship packages.
  • Develop and maintain sales materials and current product knowledge.
  • Establish and maintain current client and potential client relationships.
  • Prepare and submit paperwork to activate and maintain contract services.
  • Identify and resolve client concerns and submit a resolution in writing.
  • Prepare a variety of status reports, including activity, closings, and follow-up and adhere to goals
  • Communicate new products and service opportunities, special developments, information or feedback gathered through field activity to appropriate company staff.
  • Coordinate company staff to accomplish the work required to keep the client up to date, advised of new products or opportunities to promote their business
  • Develop and implement specials sales activities to increase sales per client.
  • Other duties assigned.
  • Plan exhibitor events social and training.
  • Develop and lead all magazine and social media shoots.
  • Develop relationships with influencers to expand the Bridal Fantasy brand.

Additional Responsibilities:

  • Participate in marketing events such as seminars, presentation events, trade shows, telemarketing events, online events such as customer training and enhancements, and new areas for online sales and promotions.
  • Participate in promotion/marketing of all of Derks Group to allied firms.
  • Follow-up for collection of payment.
  • Coordinate shipping schedules and delivery of merchandise and services.
  • Provide on-the-job training to new sales employees.

Measurements of Performance:

  • Submit weekly sales reports
  • Sales representatives must close budget targets over a week period.
  • All sales representatives must do the following:
  • Respect the policies and written directives of management
  • Display a positive attitude and maintain a cooperative working relationship with co-workers, management and other company staff.
  • Conduct him/herself in a professional manner at all times. Respect and protect company information and owner privacy.
  • Submit and identify new ideas and areas of the company to expand in.

Current Growth Areas:

Home Identity – Home based section

Development of Courses online

  • - Personalizing Your Wedding
  • - Fitting Your Gown
  • - Best Poses / Best Pics
  • - How to Set Up Your Booth
  • - How to Use Social Media to Market Your Line

Hair Décor and Jewelry online sales


  • - Financial
  • - Home Purchases
  • - Food
  • - Lifestyle
  • - Fitness and Health
  • - Décor

Social Media Sponsorship Sales

Social Media Set Ups

Bridal Fantasy Wedding Planning

  • Premiere Events

Job Type: Full-time


  • Sales: 2 years (Preferred)
  • B2B Sales: 1 year (Preferred)
  • B2C Sales: 1 year (Preferred)