Job Overview
Regional Tourism Advisor
This role is for someone who cares deeply about this region—its land, its people, and its future. If you’re passionate about protecting this place while helping it thrive, this role offers meaningful work with real impact.
As a Regional Tourism Advisor, you’ll work directly with local tourism operators, Indigenous and rural communities, and regional partners to guide tourism growth that is responsible, practical, and grounded in long-term stewardship. This is not a desk job. It’s hands-on, relationship-driven work built on trust, local knowledge, common sense and a strong understanding of place.
You’ll help operators strengthen their businesses while protecting what makes this region worth visiting in the first place, the land, culture, and way of life that define the region. You’ll listen more than you talk, bring people together, and help ensure tourism benefits communities rather than burdens them. You’ll act as a connector, sounding board, and practical guide—supporting locally appropriate solutions rather than one-size-fits-all approaches.
This role is well suited to someone who:
- Is deeply connected to rural communities, has lived or worked in rural, resource-based area
- Understands the balance between economic resilience and environmental responsibility
- Values integrity, accountability, service over recognition and doing work that matters
- Is motivated by legacy—leaving a region stronger than they found it
This nonprofit role offers meaningful, purpose-driven work for someone committed to safeguarding the region while helping it endure.
Duties
* work with local tourism operators to improve profitability, staffing, sustainability & technology
* guide local communities and not-for-profits on how to support the local tourism industry
* share information about CCC programs with tourism operators and communities
* provide industry intelligence to leadership that guides better decision-making
* update internal data and resources
* generate reports and make recommendations for improvements
* facilitate meetings, road shows, events and trainings
* collaborate with travel trade and travel media teams
Qualifications
- Excellent interpersonal and communication skills, both verbal and written
- Strong knowledge of the local region’s attractions, history, culture, and amenities
- Ability to work independently and as part of a team in a dynamic environment
- Proficiency with computers and digital marketing tools such as MS Office suite
- Passion for promoting regional development through tourism initiatives
- Flexibility to work weekends or evenings as needed for events or peak visitor times
- A valid driver’s license is required for travel within the region
Cariboo Chilcotin Coast Tourism, a Biosphere-certified organization, is committed to integrating the pillars of sustainability throughout our programs and projects. CCCT supports the tourism industry in the Cariboo Chilcotin Coast region through collaboration with tourism operators, communities, and First Nations to improve entrepreneurial abilities, communication, and collaboration, and to further responsible economic growth. This position works with both the development and marketing teams. Join a dynamic team, meet talented tourism operators and learn more about your community and region! Cariboo Chilcotin Coast Tourism offers flexible and remote work options for the right candidate.
Job Types: Full-time, Permanent
Pay: $45,000.00-$70,000.00 per year
Benefits:
- Company events
- Dental care
- Employee assistance program
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- RRSP match
- Work from home
Work Location: Hybrid remote in Cariboo Chilcotin Coast, BC
