Social Media Specialist
Canopy Growth Corporation
Toronto, ON
Legalization has opened up the recreational cannabis market in Canada, and the global demand for medical cannabis continues to expand. In this exciting new environment, Canopy Growth’s mission is to be the No. 1 cannabis company in the world. We’re looking for incredible people to join us on the journey.

The Company

With millions of square feet of licensed cannabis production and operations spanning five continents, Canopy Growth Corporation (“Canopy Growth”) is the largest legal producer of cannabis in the world. It is a listed company on the Toronto Stock Exchange (WEED), the New York Stock Exchange (CGC), and is part of the S&P Composite Index. Its wholly owned subsidiaries — including its flagship, Tweed, and international medical companies operating under the Spectrum Cannabis brand — are leading producers of legal, regulated cannabis.

Headquartered in Smiths Falls, Ontario, Canopy Growth recognizes that employees are at the core of its success, and takes pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity. Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue and increase our incredible momentum of growth.

The Opportunity

As a Social Media Specialist for Canopy Growth brands, you will be responsible for content planning and cross-functional collaboration to bring some of Canopy Growth’s brands to life in social. This role reports to the Manager, Content Strategy and is part of the Digital team. You’ll be the champion of constantly making our social communities more impactful in achieving our KPIs. You’re passionate about data-driven marketing and are eager to work with the tools and team to optimize our social channels.

Responsibilities

  • In collaboration with the Digital and Brand teams, develop the social media and content calendars that align with overall marketing and communications strategy to drive significant growth, awareness and engagement.
  • Work with cross-functional internal teams to create social media campaigns to meet objectives including user and supporter engagement, brand positioning, lead generation and revenue/sales.
  • Use in-depth knowledge and understanding of social media platforms (Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, Snapchat, etc.) and how users engage in each channel and with our content to deliver best-in-class engagement and conversion.
  • Grow qualified followers on all social channels.
  • Prepare monthly social media reports as well as additional customized reports and recommendations as required.
  • Engage with the social community to create meaningful and lasting relationships. Identify market influencers and build a brand relationship with them online. Liaise with Customer Care to ensure customer inquiries are followed up with appropriately.
  • Set key performance indicators, monitor effective benchmarks for measurement of social media efforts. Analyze, review and report on the effectiveness of campaigns to maximize results and make recommendations for future campaigns.
  • Monitor trending topics for each market to discover shareable content and/or engage in conversations.
  • Increase website visits and e-com conversion from social sources
Qualifications

  • 2 years experience managing social media channels for multiple brands.
  • Expertise in social media marketing and content strategy as well as thorough understanding of social network algorithms, especially Facebook
  • Well-versed in the latest content marketing, channel engagement, and distribution strategies, including a knowledge of paid for social
  • Excellent communicator and collaborator, with a superior ability to present and sell your ideas to leadership and other internal stakeholder
  • Experience in regulated products or CPG
Other Details

This is a full-time position based out of Kanata or Toronto ON.

We appreciate the interest from all candidates, and promise to review all applications, but we will only be contacting those who best fit the requirements. If you don’t hear from us, don’t fret; every resume we get is kept in our database for six months for consideration in future searches for talent.

Canopy Growth welcomes and encourages applications from people with disabilities.
Accommodations are available upon request for candidates taking part in all aspects of the selection process.

One last note: the chosen applicant will be required to successfully complete background and reference checks.

Thank you so much for your interest in Canopy Growth.