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There’s something special about working at ATB, and it’s been recognized on every top employer list that matters. Maybe it’s our exceptional culture where your total wellness is supported through market-leading benefits and you’re free to bring your whole self to work. Maybe it’s our commitment to a growth mindset and our unrelenting thirst for making it possible for fellow Albertans—even the ones who aren’t our clients.
Whatever it is, you won’t find a more genuine, driven and knowledgeable group of humans anywhere. We foster a culture of purpose, performance and possibilities. We engage with intense curiosity, and bring our whole selves to work, every day. We know it starts with people like you, so take a chance and start with us.
Job Number: REQ4230
Location: Calgary
Apply by: June 30th, 2022
Paygrade: K-OTH
# Positions available: 1
Leader Name: Managing Director, Digital Marketing
As ATB's next Digital Marketing Strategist, you will be reporting to the Senior Manager, Digital Marketing Strategy and Direct to Consumer (D2C) within Reputation and Brand. You will be a key member of a squad delivering digital marketing strategies and executing digital tactics for a given segment of the business. Also as a member of the digital center of expertise, you will work closely with the digital content producer, email and marketing automation strategists, social media and website strategist, SEO experts and creative resources to develop strong performing and measurable digital marketing tactics. Your objective is to support all the digital marketing needs for your squad, through planning and execution by your teammates in the digital center of expertise (DCoE).
Key Responsibilities
Be active and equal partners participating in the assigned squad - contributors spanning strategy to execution and measurement
Develop and evolve the digital strategy and experience (content, distribution, demand, development, paid search) to achieve brand objectives, business goals and consumer needs
Responsible for generating ideas and creating strategies to help effectively reach target audiences online to achieve business and campaign goals
Help establish KPIs and identify the tools required to successfully execute the digital strategy
Develop and orchestrate (via DCoE) a content marketing plan aligned with business and campaign goals
Use CRM and marketing automation tools to understand and nurture prospects and clients based on individual wants and needs to influence acquisition, retention and loyalty objectives
Deep understanding and helps champion Inbound and ABM approaches.
Responsible for delivery of the digital strategy, nurture path or digital journey to meet marketing objectives across channels
Be the filter for the squad on all digital requests, understanding what needs to be set up as a project with the DCoE
Partner closely with the web experience manager and email marketing manager on building digital experiences and recommendations around landing pages, campaign pages, product pages, emails etc
Taking on tasks, being hands on when the request is simple and straightforward enough and doesn’t require a full on effort by the COE
Stay on top of all digital marketing trends as a generalist, including content marketing, digital advertising, inbound strategy, social media, webinars, SEM, SEO, marketing automation and email, ABM (when relevant), web strategy and paid search.
Provide insights on emerging media and new, digital opportunities
Not responsible for general campaign digital display ad creation, media buy and management, but should be closely involved when it does include advertisements pointing to content marketing or activities driving funnel and conversion experiences and landing pages
Creation of strong, compelling and strategic media recommendations in close partnership with the media planner, on how digital channels can be used to integrate the client journey and being able to define the role of digital
Bringing digital, data and technology innovation solutions to the squad
Help in designing the measurement framework for any successful digital initiative, KPIs based on desired outcome (s).
Align closely with data analyst to define, measure and report on KPIs
Informs the media buy optimization process along with the market planner and others, ensuring that the rationale and actions are clearly aligned with digital strategy and managed with the squad
Requirements
Core Skills:
Experience collaborating with cross-functional teams that include writers, designers, researchers/analysts, marketing experts, and subject matter experts
Exceptional collaboration, and communication skills
Creative thinker but grounded in lots of common sense
Ability to build consensus and influence a successful design approach knowing when and how to use various digital marketing tools
Strong knowledge of SEO
Outstanding organization skills, with the ability to project manage schedules, deadlines, contributors and stakeholders for multiple projects at once
Proactive, solutions-oriented and very attentive to detail
Financial services experience is an asset
Experience with agile-development environments
Naturally inquisitive and always the desire to grow, learn and push boundaries of what content can do.
Tools include Episerver, Hubspot, Clickmeeting, Miro, Buzzsumo, SiteImprove, Google Analytics, GSuite, Ion Interactive and more.
Observable Behaviours:
A strong team player who is adept at building relationships and collaborating to achieve shared goals.
Strong communication and presentation skills
A growth mindset with the ability to adapt on the fly and a desire to grow and improve skills and acumen through formal and informal training and development
Confidence in managing multiple deliverables while prioritizing competing demands
Relevant post-secondary education and experience delivering results marketing and communications roles
At ATB, we know that highly talented people can readily transfer their skills. If you believe your skills and experience are transferable, please consider putting your name in the running.
Benefits
Be great. Be you. Believe.
We are dedicated to building a workforce reflective of the diversity within our communities and creating an environment where every team member has what they need to reach their potential. We encourage candidates from all equity-seeking groups to apply.
What happens next?
Thank you for applying online. If you are shortlisted for this opportunity, you will hear from us after the posting close date regarding next steps. We might ask you to participate in a digital interview or phone interview. If you require any accommodations, please let us know.
All ATB Financial team members are required to disclose their vaccination status and provide proof of vaccination as a condition of employment to help support client and team member safety.
Stay in touch!
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