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University of Calgary
Communications & marketing advisor, faculty of arts
The Faculty of Arts is currently seeking a Full-time Temporary Relief Communications for approximately 17 months.
The Advisor, Communications and Marketing reports to the Director, Communications and Marketing in the Faculty of Arts, and has functional accountability to both the Director of Communications and Marketing and the Director of the School of Creative and Performing Arts. The successful candidate works collaboratively with members of the Faculty of Arts communications and marketing team, the leadership in the School of Creative and Performing Arts (SCPA), other department heads and managers within the Faculty of Arts, and communicators in the Office of Advancement to 1) build the profile and reputation of the School of Creative and Performing Arts and 2) promote the strategic objectives of the Faculty of Arts, while reinforcing and enhancing the position of the university as a whole.
For the School of Creative and Performing Arts: The Advisor, Communications & Marketing develops and implements comprehensive marketing and communications plans that position the School of Creative and Performing Arts as a school that is reimagining performing arts education at the intersection of advanced creative practice and rigorous research scholarship. This encompasses research communications, and marketing of academic programs and the season of performances. As well, the Advisor proactively assesses and recommends priority marketing and communications needs that meet the day-to-day needs of the SCPA.
For the Faculty of Arts: The Advisor works with a communications and marketing team, contributing to forwarding the strategic communications objectives of the Faculty of Arts which includes, but is not limited to, coordinating digital communications vehicles; a weekly digital newsletter and social media campaigns. The Advisor works closely with department heads and/or faculty members from various academic units, as necessary, which may include composing news articles promoting digital events, advising on social media use and digital marketing.
The position demands planning and execution skills, fiscal accountability, proven expertise in digital marketing and communications, and experience with metrics and reporting. The work requires the management of competing interests and deadlines, and the ability to manage multiple projects with shifting priorities.
Summary of Key Responsibilities (job functions include but are not limited to):
Stewards brand guidelines and leads development of marketing and communications strategies
Implements a range of communication and marketing tools across multiple channels to build a strong reputation for the SCPA, and by extension, for the faculty and university
Plans and delivers purposeful performing arts marketing and media relations for creative performances and digital events. This includes:
Writing news stories
Coordinating design and production of promotional materials
Managing advertising including media-buying, copywriting and coordination of design and production of ads (print and digital)
Planning and implementing publicity initiatives and subscription campaigns
Proactively seeks out creation, performance, research and student success stories for use in a variety of media including written news content, podcasts, video, speeches and social media and shares them with external and internal audiences
Coordinates digital communications vehicles; a weekly digital newsletter and social media campaigns. The Advisor works closely with department heads and/or faculty members from various academic units which may include composing news articles, promoting digital events, advising on social media use and digital marketing
Serves as a web content and social media administrator conducting regular reviews/updates of web spaces and social media initiatives
Ensures that communications are timely, accurate, informative, professionally prepared and appropriate
Manages project-specific budgets and all related expenditures ensuring that available funding is used effectively to achieve goals through careful monitoring of expenditures related to communications and marketing
Manages relationships with external contractors, freelancers (including writers and photographers), designers and journalists
Qualifications / Requirements:
A university degree in marketing or communications and a minimum of five years' experience in this field
Demonstrated experience in preparing and implementing strategic marketing and communications plans, including the effective creation and execution of campaigns aimed at multiple audiences
Knowledge and expertise in formulating competitive strategies and practices, and an interest in tracking and leveraging trends in the arts sector
Comfortable leveraging technology solutions such as CMS website platforms, database tools, digital newsletters, event livestream or webinars to facilitate deliverables
Strong understanding of social media and how to leverage social media to the advantage of the School of Creative and Performing Arts
Experience creating social media campaigns
Experience in events promotion, including media relations, communications, and community outreach
Ability to write clearly and succinctly in a variety of styles
Ability to distill complex information, listen effectively, and develop concise and compelling messages, news releases and news articles
Experience using Adobe Creative Suite to design digital collateral is considered an asset
Experience working with vendors and partners to achieve campaign goals
Application Deadline: February 26, 2021
We would like to thank all applicants in advance for submitting their resumes. Please note, only those candidates chosen to continue on through the selection process will be contacted.
This position is part of the AUPE bargaining unit, and falls under the Specialist/Advisor Job Family, Phase II.
To find out more about management and staff opportunities at the University of Calgary and all we have to offer, view our Management and Staff Careers website. For more information about the Faculty of Arits visit Careers in the Faculty of Arts.
About the University of Calgary
a living, growing and youthful institution that embraces change and opportunity with a can-do attitude. Located in the nation's most enterprising city, the university is making tremendous progress on its Eyes High journey to be recognized as one of Canada's top five research universities, grounded in innovative learning and teaching and fully integrated with the community it both serves and leads. The University of Calgary inspires and supports discovery, creativity and innovation across all disciplines. For more information, visit ucalgary.ca.
The University of Calgary has launched an institution-wide Indigenous Strategy in line with the foundational goals of Eyes High, committing to creating a rich, vibrant, and culturally competent campus that welcomes and supports Indigenous Peoples, encourages Indigenous community partnerships, is inclusive of Indigenous perspectives in all that we do.
The University of Calgary recognizes that a diverse staff/faculty benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers that have been historically encountered by some people in our society. We strive to recruit individuals who will further enhance our diversity and will support their professional success while they are here. We encourage all qualified applicants to apply, however preference will be given to Canadian citizens and permanent residents of Canada.