Position Title: Associate Manager, Sales Planning
Location: Brampton, Canada
Reports to: Director, Sales & Sales Planning
The role of this job is to commercialize sales and marketing programs within our Commercial Channel of distribution and to identify channel-specific business-building opportunities; work cross functionally to deliver sales and profit results through commercialization of the overarching brand/trade strategies to the customer/channel. This position specifically support the CCS Division of Newell Brands inclusive of Rubbermaid Commercial Products, Quickie & Rubbermaid Consumer Brands.
Market, Channel, Customer & End-User Insights
Compiles market, customer / end-user, and channel knowledge gaps and creates a summary for the business to review.
Helps manage timelines and deliverables for all line/catalog reviews.
Helps to compile profiles of competitors and channel customers
Gathers competitive and marketplace intelligence and share with the organization, ultimately constructing a competitive profile and comp shop analysis.
Provide insight to channel/regional strategy for specific channels / customers.
Manages execution of customer strategy for our year planning
Contributes and executes priorities set by VP, Director.
Recommends and tracks success metrics.
Customer Planning and Execution
Contributes to the annual channel management planning process relative to area of responsibility.
Helps align planning process within the division and customer planning through the line/catalog review process.
Understands business, brand, and customer priorities and uses the planning process to find common ground.
Recommends priorities and drives synergies across customers and brands within area of responsibility.
Participate in weekly update meetings with sales partners to drive effective planning and updates
Implements defined initial category management recommendations to optimize performance of shelf set, catalog space or Online listings, such as optimal SKU assortment, merchandising and shelf/ catalog / Online layout.
Assists in annual plan development and calendar of activities.
Helps recommend a calendar of activities.
Assists in preparation of financial analysis to ensure plans meet GBU financial requirements
Utilizes appropriate POS / COGS measurements to aid in the decision-making process and analysis
Assists in executing the plan including promotional programs, such as in-Branch merchandising signage or displays, Distributor feature ads, catalog layouts, events (trade shows), Market Promotions, Customer specific Promotions and channel-specific marketing support materials.
Assists in the line/catalog review preparation process, collaborating with Sales and Category Management. Works with Sales to drive pre-sell activity with customer, manage/drive expectations, and establish mutual goals for the meeting
Pricing and Trade Fund Guidance
Provides input on channel / regional perspective and needs for pricing actions.
Collects and analyzes account pricing and distribution for NWL and competitive brands.
Collects margin and pricing expectations
Collects and analyzes channel / regional promotional pricing and pricing activity in line with programming requirements and cost-to-serve, to ensure they are within Brand pricing guardrails. Highlights any inconsistencies to management.
Tracks, analyzes, and reports potential impact of pricing exceptions on channel / region.
Understands what trade funds or customer program spend is available or needed for programming and analyzes the effectiveness of trade spend.
Brand Stewardship and Merchandising Innovation
Supports the analysis of new product launch and merchandising initiatives.
Recommends potential launch activation approaches.
Manages timelines associated with implementation.
Manages overall new product distribution files.
Manages Customer Monthly and out months/quarter Call, aligned with sales including the monthly billing meeting
Manage customer risks and growth accelerators.
Prepares product mix recommendations.
For the Distributor partner/at the customer level and overall business profitability
Collects and summarizes business risks and opportunities.
Engages in S&OP process to provide input, working to:
Improve forecast accuracy.
Recommend ideas to reduce finished goods inventory and E&O, and identify unproductive SKU’s.
Execute and monitor exits and changeovers.
Bachelor's degree (emphasis in business/marketing or related field) highly recommended
3-7 years of experience working with a leading CPG company (Trade Marketing, Brand Activation, Sales or related position)
3-7 years’ experience working with Key Canadian B2B Distributors like (Veritiv / Bunzl / Essendant / Staples / GFS / AGI etc.)
Fluent in English (verbal and written)
Experience in leading/working with cross-functional teams
Tenacious, results driven leader who builds relationships and sees initiatives through execution
Ability to think creatively, generate options, build consensus, and execute.
Strong financial understanding of P&L, GM, and relation to decision making
Proficient skillset in Microsoft Office including Excel and PowerPoint
Aptitude for both strategic thinking and detail-oriented operational management.
Developing a multi-year plan or approach and executing at least one year of the plan.
Up to 20% travel may be required
If you feel you need accommodation because of illness or disability, please do not hesitate to contact Human Resources at 289-291-5655 at your earliest convenience. You will also be briefed on the Company's policies regarding accommodation and the Accessibility for Ontarians with Disabilities Act ("AODA") during your orientation process.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.