Toronto, ON | Hybrid
Pehr is seeking a detail-oriented and proactive Specialist, eCommerce to play a central role in
bringing our seasonal baby apparel and nursery collections to market. You will own the product
launch calendar, drive website content strategy, optimize for conversion, and ensure every new
launch delivers a seamless and compelling customer experience on Pehr.com. You’ll lead site
content, homepage and landing page development, SEO and conversion rate optimization -
delivering a seamless, on-brand customer journey that drives traffic-to-conversion performance and
supports Pehr.com revenue growth.
What You’ll Do
Site Content, Merchandising & Product Launch Ownership
- In partnership with the Digital Marketing Director and the brand team, develop the editorial
and promotional calendar, ensuring timely, relevant content that aligns with brand campaigns
and sales goals.
- Own and manage the end-to-end product launch calendar, partnering with cross-functional
teams (Merchandising, Creative and Marketing) on launch timing and product setup in
Shopify
- Manage site merchandising, homepage, and landing page development to create
compelling, high-converting customer experiences on Pehr.com
- Develop a deep understanding of our products, categories and brand to guide the most
effective, customer-friendly site content strategy
- Lead the execution of promotions and new product launches in Shopify and prepare all
supporting assets for on-time, on-brand releases.
Conversion Rate Optimization & SEO
- Drive CRO programs through A/B and multivariate testing, UX enhancements and
analytics-driven recommendations
- Develop, write, and optimize high-quality website content including product descriptions,
collection pages, landing pages, and category copy.
- Maintain and enhance e-commerce product listings, imagery, pricing, and promotional
elements to ensure accuracy and visual excellence.
- Work with agency to develop and implement SEO best practices to improve organic visibility
and search performance for new and existing products.
Analytics & Reporting
- Complete daily and weekly site performance reporting to analyze launch results, traffic, and
conversion metrics. Leverage key insights to guide future strategy.
- Monitor site performance and user behavior using Shopify and Google Analytics (GA4) and
leverage customer insights to inform site strategy
- Define on-site KPIs, build and maintain comprehensive dashboards and conduct
daily/weekly performance analysis
- Identify optimization opportunities and execute A/B tests, layout improvements, and content
enhancements to drive higher conversion rates through analytics-driven recommendations
