Who we are
We, at Staples Professional, provide our business customers with a deep professional expertise when it comes to Business Essentials, Furniture, Facilities (Janitorial, Safety and Pack & Ship), Technology, and Print/Promo, as well as next-day delivery service and customized solutions for ordering, billing and reporting. We are part of the Staples umbrella in Canada, and as such we are a true multi-channel solution provider – online, at our customers place of business and in-store, for all our customers needs.
We are building an inclusive and diverse team
Staples Professional is creating an inclusive and diverse work environment. We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know.
Some of what you will do
As the Email Marketing Manager, you will be responsible for a team of specialists and designers. You will oversee the entirety of the email marketing function including mass emails and personalized automated emails to both our B2B and B2C audiences. Reporting to the Director of Digital Marketing, you will be a functional expert regarding best practices with email campaigns. You will be responsible for the execution of email marketing strategies including Mass emails and personalized automated emails to both B2B and B2C audiences. You will drive customer engagement, sales and generate awareness of the brand and products.
Specifically, you will:
Management of the entire email marketing function: own all calendar planning, oversee briefing and creative development, monitor results and reporting, establish testing criteria, and strategic advancement of the program.
Create roadmap for significant email program changes and innovations that will drive growth.
Collaborate with marketing team to align email calendar with larger corporate initiatives including strategic priorities, promotions, and seasonal campaigns.
Identify opportunities for automated trigger campaigns based on lifecycle marketing and customer behaviour.
Review email analytics and pinpoint actionable insights, efficiencies, and new opportunities
Identify customer segments and monitor the health of the database.
Partner with marketing team and other teams on email acquisition projects.
Develop optimization opportunities for increased traffic, revenue, and sales per email through innovation and personalization.
Some of what you need
5-7 years marketing experience with a focus on email marketing
3-5 years managing a large team of direct reports
University degree in Business, Marketing, or a related field
Omni-channel retail marketing background either in-house or at an agency partner
Experience running end-to-end aspects of an email program
Hands-on experience with Klaviyo or other email marketing platforms
Understanding of Canadian anti-spam legislation (CASL) and other applicable email privacy laws
Awareness of email best-practices and trends
Experience with SMS Marketing and Text Messaging best practices and knowledge and experience with Google Analytics an asset
Copywriting skills an asset
Some of what you will get
A positive, professional, and engaging working environment
An amazing culture that focuses on diversity, values and giving back to the community
Comprehensive medical and dental benefits, as well as RRSP matching
Hybrid environment – combination of offsite and onsite working
Interested in joining the team? Check out our perks and benefits !
Staples Professional is an equal opportunity employer committed to diversity and inclusion and we encourage applications from all qualified candidates, including those with disabilities.