Compensation: $75,000–$100,000 CAD (commensurate with experience and performance), plus performance incentives
About Us
We're a Vancouver-based, studio-style holding company operating a diversified portfolio of technology and media businesses under a shared-services model. Our companies span multiple industries and audiences, including:
- Healthtech SaaS — a B2B / B2G platform serving healthcare providers
- PropTech SaaS — scaling from consumer into B2B markets
- Media & content production — including esports, working with major brand clients
- AI / data licensing — supplying training data to AI labs
- Consumer brands and services — direct-to-consumer products and services
This is a rare chance to run a mini-CMO function across an entire portfolio of businesses — not just market a single product.
The Opportunity
We're looking for a versatile, AI-native Marketing Manager who can own and orchestrate marketing across multiple businesses at once. You'll switch contexts fluidly — from a government-facing healthtech SaaS one hour to a consumer photography brand the next — building scalable marketing systems that work across the group.
You'll be the marketing engine for the portfolio: setting strategy, executing campaigns, and using the latest AI and digital tools to do the work of a much larger team.
What You'll Own
Portfolio strategy
- Develop and execute marketing strategy across all portfolio brands, tailored to each one's audience (B2B, B2G, B2C)
- Prioritize where marketing investment drives the most growth across the group
- Build repeatable playbooks and shared-services assets that scale across brands
AI-powered marketing
- Leverage AI tools to multiply output across content, creative, copy, and campaign production
- Own SEO and AIO (AI Optimization) — ranking on Google and getting our brands cited by AI answer engines (ChatGPT, Perplexity, Gemini, etc.)
- Build marketing automation, lead-gen, and analytics workflows that run lean
Digital execution
- Run paid and organic across the relevant channels (search, social, email, content)
- Own email marketing and CRM/lifecycle programs, including re-engaging dormant lists
- Manage websites, landing pages, and conversion optimization
- Track, report, and act on performance data — tied to real business outcomes
Brand & content
- Maintain distinct, credible brand voices across very different markets
- Oversee content production and creative (often in partnership with internal studios and offshore teams)
Who You Are
- 5+ years in digital marketing, with proven results across multiple brands, channels, or industries
- Genuinely AI-fluent — you already use AI tools daily and have a point of view on where marketing is heading
- Deep SEO expertise, plus a working grasp of the shift toward AI-driven search and answer engines
- Full-stack digital — comfortable across SEO, paid, email/CRM, social, content, web, and analytics
- A builder and operator who's happy to set strategy and roll up your sleeves to execute
- Strong at context-switching and prioritization — you thrive managing several businesses, not just one
- Data-driven, self-directed, and comfortable with ambiguity in a fast-moving, founder-led environment
Bonus Points
- Experience marketing SaaS, healthtech, proptech, or media products
- Familiarity with B2B and B2G (government/health authority) marketing cycles
- Marketing automation / CRM tooling (e.g., HubSpot or similar) and email deliverability know-how
- Experience managing agencies, freelancers, or offshore production teams
What We Offer
- A portfolio-wide mandate — real ownership and visibility, working directly with the CEO
- Exposure to multiple industries and business models in a single role
- The autonomy to build a modern, AI-first marketing function from the ground up
- A growth environment where your impact is measured by results, not hours
Pay: $65,000.00-$115,000.00 per year
Work Location: In person
