Creative Director
Full-time · Reports to Chief Growth Officer · Brand, Marketing & Sales
About the role
Queen of the Thrones® is the brand behind the modern castor oil ritual, built on the belief that wellness is something you do for yourself, by yourself, every day. We are growing fast and are ready for a single person to own the look, feel, and creative voice of the brand end-to-end.
This is a hands-on Creative Director role. You will set the creative vision, and you will build the work yourself. Today we have strong production partners for our paid and retention channels, but no one who owns the creative standard those partners build from, and no in-house capability to create paid ad creative beyond UGC. You are here to close both gaps: to be the creative engine of the brand and the person every partner takes direction from.
What you will own
Creative direction of the brand
- Visual identity in practice. Take command of how our fonts, colors, photography, and videography are used across every touchpoint. Turn our brand guidelines from a document into a living, consistently applied standard.
- Personality and tone. Partner on the brand voice and personality and make sure the creative expresses it as clearly as the words do.
- Creative strategy. Own the creative half of brand strategy. Translate marketing and brand goals into creative platforms, campaigns, and a consistent point of view.
- Suggesting through imagery. Some of our most important benefits cannot be stated outright for regulatory reasons. A core part of this role is finding creative, visual, and contextual ways to intimate value through imagery, framing, and association, always within compliance bounds.
Building paid ad creative
- Stand up the capability. We have zero paid ad creative capability today outside of UGC. Build it. Concept, design, and direct performance creative for paid social and other channels.
- Concept to asset. Take ideas from brief to finished static and video assets that are ready to test and scale.
Creating source material
- Better raw assets. Produce significantly stronger source material, through design, art direction, and photo and video shoots, that our partners build from.
- Feed both channels. Create the master assets that Pattern (paid) and Retention Side (retention and web) adapt for their channels, so both start from a higher creative bar.
- Direct shoots. Plan and art-direct photography and videography, from concept and styling through to final selects.
Working with partners
- Set the standard, not the volume. Production lives largely with our partners. You set the creative direction and quality bar; they execute at scale within it.
- Brief and review. Write the briefs, supply the source assets, and review partner output against the brand standard.
What you bring
- A strong portfolio that shows both vision and craft. We want to see work you helped shape the direction of and finished pieces you made with your own hands.
- Real paid ad creative experience for a DTC or consumer brand, including performance creative for paid social, not just brand films or print.
- Art direction range across design, photography, and video. Hands-on shoot experience is required: you should be comfortable on set contributing to styling, art direction, and shot selection. You do not need to have owned the full production process end to end, but you do need to step into it and produce usable source material.
- Command of typography, color, and visual systems, and the discipline to apply them consistently.
- Comfort being a player-coach: senior enough to own the vision, hands-on enough to build the work yourself in a lean team.
- A feel for brand voice and the judgment to suggest benefits through imagery and context where words are constrained.
- Experience in wellness, beauty, supplements, or a regulated consumer category is a strong plus.
How the team is set up
You will sit at the center of a lean creative operation and direct a wider production network:
Who
Role
Creative Director (this role)
Owns creative vision, brand styling, paid ad creative, and source assets. Hands-on.
Brand & marketing
Owns the marketing calendar, briefs, and copy; partners with the Creative Director on voice.
Pattern
Production partner for marketplace creative (paid and owned), working from CD direction and assets.
Retention Side
Production and implementation for retention and website creative.
UGC
Existing user-generated content capability, to be complemented by in-house paid creative.
The Creative Director works closely with our brand and social teams. You will set the creative direction and the voice expressed in the work, and partner with them to bring campaigns to life.
Location
Full-time remote within Canada.
Why this role matters
This is the role that brings Queen of the Thrones® to life in the way the brand and its community deserve as it continues to grow and expand. You will not be one cog in a large creative department. You will be the person who defines the standard, builds the work, and raises the bar for every partner who touches the brand. If you want real ownership of a brand's creative future, this is it.
