Malahat Sky Walk Marketing and Guest Experience Manager
If you are excited about being part of the team building BC’s newest and first of its kind tourism experience then keep reading. The Malahat Sky Walk is an exciting new tourism project on Southern Vancouver Island. The experience includes a Welcome Centre, a 650 metre accessible treetop walk through beautiful coastal forest leading to a spectacular spiral ramp that takes you up 40 metres to a sightseeing lookout offering unparalleled views of southern Vancouver Island. The Malahat Sky Walk experience will provide a stunning new perspective on beautiful southern Vancouver Island and will be the newest must do activity in BC.
This is a multi-faceted role that will manage all aspects of the Marketing, Sales and Guest Service departments.
We are looking for the candidate that understands what is involved in building and launching a new tourism business.
You act locally, but think globally
You understand the importance of a wide range of markets
You are totally committed to what goes into leading and motivating a team to opening day and beyond.
You understand the importance of partnerships and have experience with tourism DMO’s and tour operators
Create and execute the Marketing and Sales Plan for Malahat Sky Walk
Develop the Marketing, Sales and Guest Service operating budget
Manage and lead the marketing, sales, and guest services teams
Lead the implementation our new ticket software
Work with the senior team to develop our sales and pricing strategy
Attend and participate in required external trade shows, presentations and networking events that establish Malahat Sky Walk as a tourism leader in British Columbia
Ensure our sales tactics and pricing strategies are achieving success based on predetermined targets/metrics
Intimate understanding of traditional and emerging markets and sales channels
Measure, analyze and report performance of marketing campaigns
Ensure all marketing material is in line with our brand identity.
Deploy successful marketing campaigns from concept to execution.
Lead the digital marketing strategy-content creation, pay per click campaigns, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships with key industry players, agencies, and vendors
Ensure we are part of the local community
Excellent organizational and communication skills
Analytical skills to forecast and identify trends and challenges
Post Secondary Degree
5-10 years of experience in the tourism industry in a leadership role
Experience with Galaxy Software Systems (beneficial, but not required)
Proven Budgeting Experience
Proven experience in ticket software set up
Proven experience in identifying target audiences and in creating, devising and leading across multi sales and marketing channels with proven conversion success
Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Up to date with the latest trends and best practices in online marketing and measurement
Salary (commensurate with experience)
Extended Health Benefits
**We thank you for your interest in Malahat Sky Walk, however only qualified candidates will be contacted
Expected start date: 2020-09-01
Job Types: Full-time, Permanent
Salary: $70,000.00-$80,000.00 per year
- Dental Care
- Extended Health Care
- Flexible Schedule
- Vision Care
- Work From Home
- 8 Hour Shift
- Day shift
- Monday to Friday
- Temporarily due to COVID-19