We are committed to pay transparency and equity. The hiring range for this role is $75,000 - $85,000 annually.
We wake up to a different alarm.
The issues impacting our communities here in the GTA keep us awake at night. But it’s also what gets us up each day, determined to fight local poverty and its interconnected challenges, and to make this region everything it can be for everyone who calls it home. We believe in the power of community, of people coming together, doing what it takes to build and transform neighbourhoods where everyone can thrive. Any Way We Can.
United Way Greater Toronto is currently seeking a Manager, Communications to join our team in a 1-year contract role.
How you will make a difference:
Reporting to the Director, Communications the Manager, Communications will support the implementation of United Way Greater Toronto’s (UWGT) annual communications plan, with a focus on growing media and public relations.
- Proactively identify opportunities benefiting the positioning and business goals of United Way Greater Toronto, including media interview and op-ed opportunities, influencer engagement and speaker opportunities
- Lead media relations across multiple channels; acting as liaison to media, building a comprehensive media database, and developing strong relationships with editorial staff
- Manage story development and content for media, including managing the editorial calendar for op-eds and thought leadership, and short- and long-term pitching plans, sourcing and developing impact stories, and more
- Produce communications materials including media interview and op-ed pitches, speaker pitches, news releases, key messages and backgrounders, and influencer engagement communications to support organizational priorities and emerging issues
- Support the implementation of a proactive influencer/ambassador strategy that builds UW’s narrative through earned and social media; building UWGT’s influencer and ambassador list, building strong external relationships, and leveraging partnership opportunities
- Develop and manage strategic communication plans, in consultation with Director, for complex projects with external partners including UWGT’s ILEO initiative, and with other colleagues from across the organization
- Express a strong, consistent brand voice through effective and authentic external communications identify relevant channels and audiences, including through key message development and media framing on issues
- Develop and deliver media training and briefing for internal spokespeople, including CEO and other SET members, as well as external spokespeople (impact stories, partners, and agency spokespeople)
- Deliver on communications functions of UWGT's Reconciliation and Equity Plan
- Manage media monitoring: daily media clippings for internal distribution, identify potential issues, produce earned media coverage reports
- Provide public relations and communications support for United Way events
- Manage key initiatives and special projects as assigned
What you bring to the role:
- A self-starter with a love of community, with a passion for creating positive change aligned to our mission
- 3 - 5 years of professional communications and media relations experience preferably in a non-profit, social justice environment
- Post-secondary education in communications, journalism, public relations or related field, or equivalent work-related experience
- Experience that demonstrates a commitment to equity, inclusion, and anti-oppression
- A strong understanding of issues affecting the community social services sector and how systemic racism and discrimination impact community, and the priorities related to United Way Greater Toronto’s mission
- Proven ability to build communications strategies, make sense of complex issues and frame compelling stories or narratives for a diverse audience of stakeholders including government, community organizations, volunteers, media, staff and the general public
- Superior writing skills, including the ability to produce articles for publication, prepare written reports, and draft correspondence for senior management
- Excellent teamwork, interpersonal and relationship management skills including the ability to work respectfully and inclusively with a diverse employee population and multiple stakeholders
- Proven capacity for taking initiative, problem-solving and strong project management skills, carrying out projects to completion and responding to demands for fast turn-around
- Ability to gather and analyse information for decision making while balancing competing priorities and deadlines
- Ability to influence, negotiate and manage contentious issues to resolution
- Demonstrated ability to effectively manage, foster and grow stakeholder relationships
- Affinity for embracing new communications trends, technology and tools in an evolving media and communications landscape
- Willingness to actively contribute to the organizational Reconciliation and Equity framework through participation in learning opportunities and implementing anti-oppressive and anti-racist learnings into action internally and externally
- Proficiency in non-English languages is a considered an asset.
Being part of our team:
- Competitive total compensation package including:
- Salary
- Comprehensive benefits
- Defined benefit employer-matching pension
- Life insurance
- Short-term and long-term disability benefits
- Employee and family assistance program (EFAP)
- Generous paid time-off package including vacation, personal and cultural days, summer hours and hybrid work environment
- Commitment to the well-being and work-life balance for our employees
- Collaborative, high-performing, team focused on long-term and collective success
- Largest United Way world-wide
- Work with the GTA’s top philanthropic leaders
Please apply no later than July 20, 2026.
As part of our recruitment process, United Way Greater Toronto offers accommodation for applicants with disabilities. If we contact you about an opportunity, please let us know if you require accommodation.
UWGT is committed to the ethical and responsible use of emerging technologies, including artificial intelligence (AI). While we currently do not use AI for decision-making that produces legal or similarly significant effects, we may use analytics or automation tools to improve donor engagement, personalize experiences, or optimize internal processes.
As per our recruitment policy, internal candidates are encouraged to let their current manager know that they have applied for another role.
About United Way Greater Toronto:
As the largest non-government funder of community services in the GTA, United Way Greater Toronto reinforces a crucial community safety net to support people living in poverty. United Way’s network of agencies and initiatives in neighbourhoods across Peel, Toronto and York Region works to ensure that everyone has access to the programs and services they need to thrive. Mobilizing community support, United Way’s work is rooted in ground-breaking research, strategic leadership, local advocacy and cross-sectoral partnerships committed to building a more equitable region and lasting solutions to the GTA’s greatest challenges.
Diversity & Inclusion:
United Way is committed to creating an inclusive workplace that reflects our diverse community to ensure we’re best equipped to serve it. We encourage candidates from diverse backgrounds and those who may need accommodation to apply to join our team. Our commitment to excellence in diversity goes beyond promoting equity. By incorporating a variety of experiences and perspectives, we create opportunities for innovative solutions and maximize the impact of our work.
Building community takes a community and together, with you, we will shape a stronger, brighter GTA for everyone who lives here. Any Way We Can.
Learn more about our work at unitedwaygt.org.
