Company: Lakeview Wine Co., a division of Diamond Estates Wines & Spirits
Job Title: Retail Sales Associate
Job Location: Niagara on the Lake, ON
Reports to: Retail Manager
Position Type: Full time or Part time
Wage: $18.00/hour
About the Role:
As a Retail Sales Associate, you’ll be the face of the winery, creating memorable guest experiences through exceptional service, product knowledge, and a welcoming presence. You’ll support daily operations by assisting with tastings, retail sales, food service, and general upkeep of the winery.
Key Responsibilities
Greet guests warmly and provide an engaging, informative tasting experience
Educate guests about wines, promotions, wine club memberships, and events
Process purchases, tastings, and wine club signups using the POS system
Maintain a clean, organized, and welcoming retail and tasting space
Restock merchandise, wine, and supplies throughout the day
Support reservation prep and ensure guests are seated promptly
Take guest orders for wine and food (e.g., charcuterie) and serve at the table
Ensure timely and professional delivery of food and beverages
Clear and reset tables between guest visits
Communicate with the team to ensure smooth service and guest satisfaction
Ensure cleanliness of guest-facing areas including tables, bar, and washrooms
Support daily opening, mid-shift, and closing duties
Assist in setting up and tearing down events or private bookings
Follow opening, closing, and cleaning procedures as assigned
Qualifications
Previous customer service, hospitality or sales experience preferred
Friendly, professional, and confident with strong communication skills
Basic knowledge of wine and a willingness to learn more
Comfortable working in a fast-paced, team-oriented environment
Ability to multitask, stay organized, and take initiative
Requirements
We thank all candidates for applying, however only those selected for an interview will be contacted.
Diamond Estates and its divisions is an equal opportunity employer. We welcome and encourage applications from people with differing abilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
USE OF ARTIFICIAL INTELLIGENCE – RECRUITERS & HIRING MANAGERS
At Diamond Estates Wines & Spirits, our recruitment and selection processes are led by people. While we may use artificial intelligence (AI) or automated tools for limited, administrative, or efficiency supporting purposes (such as drafting communications, summarizing interview notes, or transcribing reference information) these tools do not replace human judgment.
All applications and candidate information are reviewed by qualified recruitment professionals, and hiring decisions are made by individuals based on relevant skills, experience, and role requirements. If a recruitment process involves a higher level of AI-enabled tools during assessments or interviews, shortlisted candidates will be informed in advance.
Diamond Estates is committed to using technology responsibly and in a manner that supports fairness, transparency, and respect, consistent with applicable Canadian and Ontario employment and human rights legislation.
USE OF ARTIFICIAL INTELLIGENCE – CANDIDATES
Candidates may choose to use artificial intelligence (AI) tools as part of their job search, such as for writing assistance or research. This use is acceptable provided that all information submitted during the recruitment process (including resumes, application responses, and interview discussions) is accurate and reflects the candidate’s own experience, qualifications, and abilities.
AI tools must not be used to misrepresent, fabricate, or materially exaggerate credentials or competencies. Our recruitment process is designed to understand each candidate’s authentic skills, experience, and potential, enabling informed and fair hiring decisions.
