Sales Director - Beer
Breakthru Beverage Group
Toronto, ON
Execute the beer strategy for the entire Canada market. Build passion and understanding of the portfolio across the business and ensure delivery of the AOP. Point of contact for supplier partners for the beer portfolio.


Essential Functions:
Lead the ongoing execution of the beer strategy nationally to ensure the delivery of the Annual Operating Plan.
Collaborate with supplier counterpart on the development and alignment of relevant KPIs to drive the performance of the portfolio
Partner with Trade Development to create commercial beer programming and manage traction with team to drive rate of sale.
Manage business unit T&E and Supplier A&P budgets effectively.
Lead monthly business performance update meetings to discuss progress vs. goals and other performance related items
Lead direct reports effectively by clearly communicating roles and responsibilities, expectations and deliverables
Ensure all team members have the required training and utilize all available tools
Maintain high levels of employee engagement and a culture that encompasses the Values of the Company
Monitor performance of KPIs on a weekly basis, providing feedback and coaching where required

Job Qualifications:
Bachelor’s degree in business or equivalent
5+ Management experience
2 + years’ experience as a senior sales/business leader with a proven track record of delivering business results.
Relevant cross-functional business experience (finance, trade marketing, HR etc.)
Knowledge of Liquor Board Regulations, market trends and competitive activity within the industry is a distinct asset
Sound knowledge of the beer portfolio
Strong Sales Execution capability ideally with depth in Field Sales, Key Account Management and Customer Management
Previous experience of working with sophisticated retail customers with a track record of building strong relationships partnering to deliver business results
Sound knowledge of MS Office suite and experience with ERP systems, such as SAP
An authentic and inspiring leader with a track record of coaching and developing talent
Working knowledge of P&L.
Breakthru Beverage Canada is committed to providing equal opportunity and accessibility in its recruitment process. If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition Representative.