GTM Manager - Bike
Peterborough, ON
Shimano is a global company offering top labels and brands to the world’s sporting community. Throughout its 98 year history, Shimano has constantly been at the forefront developing cutting-edge technologies and products. Shimano develops products that meet the global demand for superior quality components, apparel and accessories through original technologies and innovative ideas.

We are seeking a full-time Go To Market Manager to join our Shimano Canada Limited team in Peterborough, ON.

This position will be the lead for creating and implementing Marketing plans for Canada. This includes working with the global marketing teams to create marketing plans for our Shimano family of Brands (Shimano, PRO, Pearl Izumi and Lazer Helmets).

Reporting directly to the Bike Division Manager and under the supervision of the North American GTM manager, the duties and responsibilities of the Go To Market Manager include, but are not limited to, the following:

Manage all marketing and Go To Market efforts for the Shimano Family of brands (Shimano, PRO, PEARL iZUMi and Lazer Helmets) within the Canadian marketplace
Build and implement a yearly marketing foundation plan in conjunction with the Canadian sales team
Work directly with the sales team to create actions in support of our market strategies
Manage and report on the Canadian marketing budget, with help from the finance team.
Share all brands guidelines and ensure that the entire organization supports the brands identity, values, and works towards our global brands goals.
Manage all Go to Market activities for the Canadian B2C platform; working directly with the North America B2C team
Creation and implementation of advertising in Canada (Print and Digital)
Weekly and monthly reporting on the marketing teams activities and progress.
Creation and management of the Shimano Canada dealer catalogue
Manage all activations for the Canadian market including in-store, regional, provincial, national, and World level events.
Support Global Team Shimano planning by collaborating with North American GTM counterparts
Ability to present plans and actions and results to a large or small audience
Supervise the Canadian retail services manager
Supervise the Canadian Event Tech/Demo team

The successful candidate will possess the following qualifications:

Degree in Marketing or a related field, or demonstrated equivalent experience in marketing management
Two (2) to five (5) years of experience with marketing, with preference to outdoor retailing or related industry;
Excellent leadership, strong interpersonal skills and ability to work successfully with a variety of departments;
Experience in managing a team to implement project plans
Experience with Google Analytics
Experience with email marketing platforms such as, MailChimp, Constant contact, or a similar program.
Experience with SalesForce will be an asset
Experience with Photoshop, Illustrator, Dreamweaver and InDesign
Able to work cross functionally and recommend improvements to boost performance;
Excellent communication & organizational skills
Strong problem-solving skills and strong attention to detail.

This position will require travel outside the local area, and International travel (<15%), which will include overnight stays.

The position offers a competitive employment package and compensation commensurate with experience in a friendly and collaborative work environment.

Kindly forward your resume and cover letter to

For more information, please visit our website at

Shimano Canada Ltd. is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status or any classification protected by federal, provincial, or local law. Shimano Canada is committed to providing accommodations for people with disabilities. Applicants requiring accommodation during the recruitment and selection process are encouraged to make their needs known in advance if accommodation is required. We will work with you to meet your needs.