At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
As a global leader in B2B assurance, tax, transaction and advisory services, the insight we deliver at EY helps build trust and confidence in capital markets and global economies. We’re working hand-in-hand to help leading Canadian organizations transform their business for what comes next, and prepare for what comes after that.
The Partnerships Ecosystems and Strategic Alliances Marketing Manager provides strategic planning, business enablement and tactical deployment support for go-to-market initiatives across EY Canada’s alliances ecosystem, including program management, execution and measurement of results. You will work closely with the internal alliances and partnership leaders, as well as with our external alliance partners, to drive go-to-market programs and initiatives that increase awareness, generate leads, strengthen customer and partner relations and contribute to joint revenue growth.
From reputation through to relationships and revenue, succeeding in this role will mean understanding our business, the alliances ecosystem, our clients and our brand – and then continuously evolving our strategy and account plans to help us win.
Create and execute the alliance marketing strategy, including developing and executing individual plans with key alliance partners, and identify impactful go-to-market activities required to achieve market growth.
Be the single point of contact for alliances marketing internally and with key alliance partners to deliver high-quality marketing campaigns that drive demand generation, and work with the broader marketing and business development teams to align the alliance marketing programs with national marketing initiatives
Work hand in hand with the alliances and solutions support teams, including business development executives, account managers, pursuit strategists and marketing team to drive connectivity and best practices within the community. Provide insight on account strategy, planning, management and operations.
Develop joint success stories, thought leadership and sales enablement materials to support pipeline and revenue growth
Project manage go-to market activities and prioritize initiatives that support the overall alliances strategic plan, alliance partner-specific plans, opportunity development and account management.
Identify demand, trends and opportunities through insightful analysis of the market, accounts, and continuously identify new opportunities for improvement.
Enhance internal awareness of alliances ecosystem and capabilities through targeted communications and campaigns aligned to business goals
Skills and attributes for success:
Strong understanding of alliance marketing, specifically SaaS or tech organization experience and how to effectively translate market insights into world-class go-to-market programs
Ability to work alongside and effectively communicate with senior executives (internally and with key external partners), being seen as a credible and diplomatic trusted advisor
Strong business acumen and grasp of leading brand-to-demand tactics
Experience bridging thought leadership, solutions, and client issues to build meaningful conversations and bolster relationships
At ease managing multiple high-priority projects and navigating ambiguity in a deadline-driven and matrixed environment
Strong analytical and quantitative skills – comfortable in reviewing reports, interpreting data and identifying trends that will assist in further targeting appropriate go-to-market activities that will generate pipeline growth
Strong strategic, organizational, and autonomous project management skills
Compelling public speaker and communicator who articulates concepts and ideas clearly
Process-driven, always looking for ways to improve efficiency and effectiveness
Ability to work both independently and with the team, relying on strong influencing skills to achieve results
A strong executive presence
Excellent relationship building skills, adapting to all levels of internal and external stakeholders at Global scale
Enthusiastic team player who thrives on new challenges, big ideas, and curiosity
Strong organizational and time management skills; demonstrated ability to manage multiple priorities, stakeholders and complex projects and initiatives at one time
Strong knowledge and expertise in the firm's solutions and service offerings
A bachelor’s degree; graduate degree preferred, in Business Administration, Marketing or related field
Previous experience working with Partnerships, Strategic Alliances and Acquisitions (I.e. SAP, Oracle, Microsoft, P&G, Thomson Reuters or other alliances). Past experience in professional services highly desirable.
7+ years of relevant business experience
Strong program/project/campaign management and execution experience
A proven ability to manage multiple go-to-market initiatives, resulting in pipeline creation and sales
In-depth knowledge of account management, and relationship and opportunity tools and processes
What we offer
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:
Support and coaching from some of the most engaging colleagues in the industry
Learning opportunities to develop new skills and progress your career
The freedom and flexibility to handle your role in a way that’s right for you
Diversity and Inclusion at EY
Diversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. From our actions to combat systemic racism and our advocacy for the LGBT+ community to our innovative Neurodiversity Centre of Excellence and Accessibility initiatives, we welcome and embrace the diverse experiences, abilities, backgrounds and perspectives that make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.
EY Way of Work and your health and safety
EY Way of Work recognizes flexibility in the way we collaborate, innovate and deliver with the ability to work in-person and remotely. To support a healthy and safe in-person working environment, EY has implemented various layers of health and safety controls while working in the office or at client or other locations. A critical component of EY’s workplace safety program includes our COVID-19 vaccination policy which requires all personnel to be fully vaccinated against COVID-19 unless an accommodation based on a reason protected by human rights legislation is provided.
If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build.
EY | Building a better working world
EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.
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