Business 1220E, a first-year introductory survey course, gives students from all faculties the opportunity to learn business fundamentals in finance, marketing, operations, organizational behavior and general management. This essay course will be particularly appealing to those students who want a class experience akin to courses taught in Ivey’s HBA program. Delivered through Ivey’s renowned case method, the course challenges students to learn by doing, within an active class environment of no more than 75 to 80 students. Many students believe this course provides an excellent foundation for Business 2257. Students explore real business issues, make management decisions, defend their position, and take action.
Students are expected to learn about the problems managers face and gain an understanding of the environment in which managers make decisions. Above all, students will develop the capacity to make sound and timely decisions based on available, and often imperfect, information.
