About Business and Technical Training College Inc.
Business and Technical Training College Inc. is a private career college committed to delivering high-quality, industry-focused education and training programs. We emphasize student engagement, professional development, and innovative digital outreach to strengthen our presence within the community and across the region.
Job Overview
We are seeking a motivated and creative Digital Media Marketing Specialist to enhance the College’s digital footprint and outreach initiatives. This role requires the ability to work under pressure, manage competing priorities, and adapt quickly in a fast-paced academic environment.
This is a full-time, in-person position based at:
Business and Technical Training College Inc, 1280 Finch Ave West, North York, ON, M3M 1A9,
This posting is for a currently vacant position at Business and Technical Training College Inc.
Duties
- Create engaging digital content, including short videos, reels, and shorts for platforms such as Instagram, Facebook, YouTube, and TikTok
- Plan, record, edit, and publish promotional and informational video content related to college programs, admissions, and campus activities
- Coordinate with creative teams to produce compelling graphics, videos, and visual content using Adobe Photoshop, Adobe Creative Suite, and other design tools
- Respond promptly and professionally to inquiries, comments, and messages across all social media platforms
- Design, write, schedule, and maintain email marketing campaigns, including newsletters and promotional communications
- Conduct market research to identify digital marketing trends, audience behavior, and competitive positioning
- Utilize SEO best practices and keyword research to optimize digital content and increase organic reach
- Coordinate with admissions and academic teams to ensure messaging is accurate, compliant, and timely
- Monitor campaign performance and engagement metrics to improve reach, conversion, and brand visibility
- Represent the College at events across the region to enhance branding and community engagement
- Manage multiple tasks simultaneously and meet strict deadlines in a fast-paced environment
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
- Minimum 3 years of relevant experience in digital media marketing or social media management
- Excellent written and verbal communication skills in English (Punjabi or Hindi is an asset)
- Demonstrated ability to work under pressure in a deadline-driven environment
- Strong understanding of social media platforms, SEO, and digital branding strategies
- Ability to manage multiple projects while maintaining attention to detail
Preferred Qualifications (Assets)
- Digital Media Marketing Certificate or related professional certification
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot)
- Proficiency with Adobe Creative Suite, Canva, CapCut, or similar tools
Why Join Business and Technical Training College Inc.
- Opportunity to contribute to a growing, student-focused educational institution
- Hands-on role with meaningful impact on branding and student recruitment
- Supportive, collaborative, and professional work environment
How to Apply
Interested candidates are required to submit:
- Resume
- Cover letter
- A complete portfolio showcasing relevant digital media and marketing work (mandatory)
No artificial intelligence (AI) is used to screen or assess applicants for this position.
We are committed to building an intentionally inclusive environment that engages, supports, and empowers diversity and belonging in the workplace and communities we serve. We are proud to be an equal opportunity employer and welcome applications from candidates regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Applicants with disabilities may notify us at [email protected] of any reasonable accommodations needed to support your participation in the recruitment process.
We thank all applicants for their interest, however, only those selected for an interview will be contacted.
Job Types: Full-time, Fixed term contract
Pay: $38,500.00-$42,500.00 per year
Application question(s):
- Do you have any professional experience creating Social Media videos ?
- Will you be able to reliably commute to 1280 Finch Avenue West, North York, ON M3M 1A9 for this job?
Education:
- Bachelor's Degree (required)
Experience:
- Digital marketing: 3 years (preferred)
Work Location: In person
