Location:
Toronto, ON, CA, M5J 2V5 Vancouver, BC, CA Calgary, AB, CA
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Req ID: 55102
Jobs by Category: Health
Job Function: Health Solutions
Status: Full Time
Schedule: Regular
Description
TELUS Health is dedicated to empowering every person to live their healthiest life. We leverage leading-edge technology to shape the future of healthcare. Join our innovative team and make your future friendly while transforming healthcare across North America.
Our team and what we’ll accomplish together:
We are seeking a strategic Manager of US Employer Client Acquisition to drive growth in the US market. Reporting to the Director of North American Marketing, you will develop and execute integrated marketing initiatives targeting HR leaders, brokers, insurers, and multinational employers in enterprise wellness and benefits sectors.
The ideal candidate brings deep experience in enterprise and channel marketing within healthcare, HR technology, behavioral health, EAP, or employee benefits. You will partner cross-functionally with sales, product marketing, and client success teams to generate pipeline, strengthen broker relationships, and position TELUS Health as a trusted workforce wellbeing partner.
This role requires a strong combination of strategic thinking, relationship management, campaign execution, analytics, and market knowledge, particularly within the U.S. and Latin American markets.
What you’ll do:
Enterprise marketing Demand Generation:
Develop and execute integrated marketing campaigns to generate pipeline and revenue growth across enterprise and multinational accounts
Support account based marketing (ABM) programs targeting key employers, brokers, and insurers
Create measurable KPIs and success metrics for all acquisition initiatives
Partner closely with sales teams to align marketing with growth priorities and revenue goals
Content and campaign development
Create multi-channel campaigns across email, social media, digital and partner channels
Develop case studies, white papers and enablement materials to drive lead progression
Optimize conversion initiatives across digital and traditional channels
Partnership and Broker Development:
Strengthen marketing interlock and communication with US sales leaders
Develop co-marketing opportunities and broker enablement programs
Expand market visibility through strategic partnerships
Events and Thought Leadership:
Identify and prioritize high ROI events, conferences and industry sponsorships
Lead planning and execution of conferences, broker events, webinars, executive roundtables, and industry sponsorships
Execute integrate events in key US marketing with pre-event, onsite and post event lead capture
Measure and report on event ROI and market impact
Analytics and Performance Measurement
Track, analyze, and report on campaign performance, pipeline contribution, ROI, engagement metrics, and marketing effectiveness
Use data and insights to optimize campaigns and improve conversion performance
Build dashboards and executive-ready reporting to demonstrate marketing impact
Regional Market Leadership
Adapt messaging and campaigns for regional and cultural relevance
Provide bilingual support for campaigns, events, and stakeholder communications (English and Spanish)
Team leadership and development:
Build and lead a high performing team, setting clear goals and aligning individual objectives with broader strategy
Provide ongoing feedback, coaching and mentoring to support team development and growth
Qualifications
What you bring:
10+ Years of experience in B2B marketing leadership
3-5+ years of proven team leadership with track record of building high performing teams
Degree in marketing or equivalent experience
Experience marketing to enterprise organizations, brokers, insurers, and multinational employers
Demonstrated success executing ABM and enterprise demand generation programs
Strong experience managing webinars, conferences, and executive events
Proficiency in email marketing, social media, CRM systems, and marketing automation platforms
Strong analytical skills with experience measuring marketing ROI
Familiarity with broker ecosystems in employee benefits and wellbeing
Understanding of behavioral health, employee wellbeing, and workforce resilience topics
Knowledge of U.S. and Latin American business environments
Experience supporting RFPs, proposals, and sales enablement
Exceptional communication and presentation skills
Professional fluency in English and Spanish (asset)
Agile mindset with ability to adapt to market changes
Strong organizational skills and ability to manage multiple stakeholders/projects independently
Ideal Candidate profile
Self-starter - works independently, anticipates needs and takes initiative
Analytical – synthesizes information quickly to drive results
Organized - excellent time management and prioritization
Adaptable - thrives in a dynamic fast evolving environment
Problem solver - finds innovative solutions and pivots easily
Team oriented - exceptional interpersonal skills across departments
Leader - creates clarity and defines success in ways that motivate teams
Coach - guides and empowers team members through feedback and support
Customer focus - attends to details that impact customer clarity and satisfaction
Salary Range: $109,000-$202,000
Performance Bonus or Sales Incentive Plan: 20%
Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:
Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …
Job Type: This is for a current vacancy
A bit about us
We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.
TELUS Health is an IT leader in Canada that focuses on the health sector. Our mission is to improve the way information is being used along the continuum of care to better the health of citizens in Canada and in selected countries.
Disclaimer: In accordance with the TELUS Health Solutions Data Center Security Policy, as a condition of employment, all team members whose job functions require they work at a Data Center and/or have access to detailed knowledge of technology related to client service delivery, are subject to a Personnel Security Screening conducted through the Government of Canada.
Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.
By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies’ Talent Acquisition team(s) and/or any leader(s) who will be part of the selection process.
