Overview
We are seeking a commercially-focused Corporate Sales & Retail Manager to drive two revenue streams: corporate and private group bookings, and a growing retail and merchandise pipeline. This is a hands-on, revenue-generating role for someone who is equally comfortable on the phone with a corporate event planner and managing a retail product line from sourcing to sell-through. Reporting into the Head of Operations and Finance, you will own outbound sales for our experiences and build out our retail program across on-site, and direct channels.
Key Responsibilities:
Corporate and Private Sales
- Own the full sales lifecycle for corporate, private, and large-scale group bookings across all Secret City experiences.
Retail and Merchandise Pipeline
- Build and manage the Secret City retail program across pins, posters, hats, apparel, and other experience-themed merchandise.
- Source and manage vendor and supplier relationships, including production timelines, quality control, and unit economics.
- Manage inventory, SKU planning, and pricing across on-site retail at experiences, e-commerce, and wholesale channels.
- Develop corporate gifting and custom merch bundles for private group clients as a value-add and incremental revenue stream.
- Track sell-through, margin, and inventory turn; recommend new product drops and discontinued SKUs based on performance.
Partnerships and Venue Development
- Identify, evaluate, and build relationships with third-party event venues, co-working spaces, and unique booking locations to expand our event footprint.
- Act as the primary point of contact for partnership contracts and logistics.
- Pursue retail partnership opportunities with local shops, hotels, and tourism partners to expand merchandise distribution.
Performance and Reporting
- Define and track KPIs across B2B sales, retail performance, and partnership ROI.
- Provide weekly pipeline, sales, and retail performance reports to senior leadership with clear recommendations.
- Own the budget for retail production and partnership development.
Admin
- Attend and contribute to weekly meetings, including All Hands, project specific meetings, and design critique sessions.
- Create FAQs and process documents to support cast, front-of-house, and operations teams on sales and retail workflows.
- Maintain expenses within allocated amounts and provide financial updates as required.
- Research and keep current with industry trends, developments, and tools.
- Participate in job-related training activities as necessary.
- Build and execute an outbound prospecting plan targeting corporates, agencies, event planners, hotels, concierges, and tourism partners.
- Manage inbound private and group inquiries from first touch through contract, payment, and on-site handoff.
- Negotiate and close partnership and event deals, consistently meeting defined revenue goals.
- Maintain an active pipeline in CRM with accurate forecasting and reporting.
Requirements
- 2-4 years of B2B sales, account management, retail merchandising, or partnerships experience.
- Proven track record of building and closing a sales pipeline, ideally in events, hospitality, entertainment, or experiential.
- Experience managing a retail or product line is a strong asset (sourcing, inventory, vendor management, pricing, sell-through).
- Comfortable juggling multiple deals and projects in a fast-moving environment.
- A connector with strong communication skills; able to build relationships with corporate clients, event planners, venue partners, vendors, and influencers.
- Data-driven mindset with creative instincts; equally comfortable reviewing a P&L and brainstorming a new product drop.
- Passionate about culture, lifestyle, and community in Toronto.
Pay: $55,000.00-$75,000.00 per year
Benefits:
- Company events
- On-site parking
Work Location: In person
