Title: Marketing Advisor
Department: Revenue Optimization
Location: 6300 Steeles Ave West, Woodbridge
Total Potential Compensation: $95,000-$120,000
Role Overview:
407 ETR is seeking a Marketing Advisor to lead the planning, execution, and optimization of promotions and loyalty initiatives that drive customer engagement, revenue, and long-term value.
This role is ideal for a self-driven, strategic individual contributor who can operate with a high degree of autonomy while collaborating cross-functionally. The successful candidate brings strong analytical thinking and hands-on campaign expertise, combined with the ability to proactively identify opportunities, shape strategies, and drive continuous improvement across marketing initiatives.
Act as a self-starter, independently identifying opportunities, proposing solutions, and driving initiatives forward.
Develop clear, insight-driven marketing briefs, and oversee campaign setup, QA, and execution with strong attention to detail.
Partner cross-functionally with Data, Analytics, Communications, Customer Service, and Technology teams to deliver integrated marketing initiatives.
Champion a test-and-learn mindset, developing and scaling experiments that improve personalization, engagement, and effectiveness.
Proactively identify and implement process improvements, enhancing tools, workflows, and campaign delivery efficiency.
Translate customer needs and business objectives into well-defined requirements and use cases, informing prioritization, solution design, testing, and launch.
8+ years of progressive marketing experience, with a strong focus on promotions, lifecycle, and loyalty initiatives.
Familiarity with Loyalty Management Systems (LMS) is considered a strong asset (e.g., SFDC LMS, building loyalty campaigns and accelerators within LM S), but not required.
We are actively seeking to fill this role as it is a current vacancy.
About 407 ETR
Highway 407 ETR is an all-electronic open-access toll highway located in the Greater Toronto Area in Ontario, Canada. The highway spans 108 kilometres from Burlington in the west to Pickering in the east.
407 International Inc. is the sole shareholder of 407 ETR and is owned by:
Cintra Global S.E., a subsidiary of Ferrovial S.A. (48.29%)
Canada Pension Plan Investment Board (CPP Investments) and other institutional investors with non-controlling interests (44.20%)
Public Sector Pension Investment Board (PSP Investments) (7.51%)
Learn more at 407etr.com
Note: At 407 ETR, we are committed to fostering a diverse, equitable, and inclusive work environment. We value the unique perspectives and backgrounds of all individuals, and we firmly believe that our individual differences make us stronger as a whole.
Our commitment to inclusion extends beyond recruitment and encompasses an inclusive workplace culture through raising awareness, ongoing training, and encouraging feedback. We aim to create a safe and supportive environment where all employees can thrive.
Accommodation for disabilities or other grounds protected by human rights legislation are available upon request for candidates taking part in all aspects of the employment selection process.
