Job Summary
We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. The ideal candidate will have a passion for social media and digital marketing, with a strong understanding of e-commerce strategies. This role involves developing and executing social media campaigns, engaging with our audience, and analyzing performance metrics to enhance our online presence.
Responsibilities
- Develop and implement effective social media strategies across various platforms to increase brand awareness and engagement.
- Create compelling content tailored for each platform, including graphics, videos, and written posts.
- Utilize tools such as Hootsuite for scheduling posts and monitoring social media activity.
- Conduct thorough proofreading of all content to ensure accuracy and brand consistency.
- Collaborate with the marketing team to align social media efforts with overall digital marketing initiatives.
- Analyze performance metrics using Google Analytics and other tools to assess the effectiveness of campaigns.
- Stay updated on industry trends, best practices, and emerging technologies in social media and digital marketing.
- Optimize content for SEO to improve visibility in search engines.
- Manage advertising campaigns on social platforms to drive traffic and conversions.
Requirements
- Proven experience in social media management or digital marketing, preferably in an e-commerce environment.
- Proficiency in Adobe Creative Suite, including Adobe Illustrator, for creating engaging visual content.
- Strong understanding of SEO principles and how they apply to social media content.
- Familiarity with Google Analytics for tracking performance metrics.
- Excellent proofreading skills with a keen eye for detail.
- Ability to work independently as well as collaboratively within a team environment.
- Strong communication skills, both written and verbal.
- A proactive approach to problem-solving and creativity in content creation.
Join us as we elevate our brand through innovative social media strategies!
Job Type: Casual
Pay: $16.75-$21.00 per hour
Expected hours: 12 per week
Schedule:
- 4 hour shift
- Day shift
- Monday to Friday
- On call
Experience:
- Marketing: 1 year (preferred)
Work Location: In person
