We are looking for a creative and data-driven Digital Marketing Specialist to join our dynamic marketing team and help elevate our online presence.
The Digital Marketing Specialist will play a key role in developing and executing digital marketing strategies across multiple channels. The ideal candidate will possess strong analytical skills, a deep understanding of digital marketing trends, and the ability to create engaging content that drives results.
Key Responsibilities:
- Develop, implement, and manage digital marketing campaigns, including SEO, PPC, email marketing, and social media marketing.
- Monitor and analyse performance metrics to optimise campaigns and drive engagement.
- Conduct market research to identify trends and insights that inform strategy.
- Create and manage content for websites, blogs, social media, and email communications.
- Collaborate with the design team to produce creative assets for campaigns.
- Manage the company’s social media platforms, ensuring consistent branding and messaging.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Coordinate with cross-functional teams to align marketing efforts with business objectives.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2-4 years of experience in digital marketing, with a focus on SEO, PPC, social media, and content marketing.
- Strong analytical skills with the ability to interpret data and generate insights.
- Excellent written and verbal communication skills.
- Creative thinking with a strong attention to detail.
- Ability to work independently and collaboratively in a fast-paced environment.
