Welcome Home!
We’re more than Canada’s largest independent hardware and building supplies retailer—we’re part of communities across the nation.
Driving Loyalty, Growth, Results
As the Marketing Director- Brand & Loyalty, you will oversee and champion Home’s Brand Advertising, Content Strategy, Loyalty, Credit and Gift Card Programs and Digital Commercial Marketing strategies to drive sales while building customer loyalty. Led by the Group Director, Marketing this opportunity will suit someone who has proven experience in loyalty program strategy and execution.
- Please note this is a 19-month term position.
Ready to make an impact in a new role? Here’s how:
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Steward and elevate Home Hardware’s Masterbrand, Banner and Private Brand strategies, ensuring seasonal and campaign work is cohesive, compelling and commercially impactful.
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Partner with Creative, Digital, and Agency teams to deliver award-worthy campaigns that build brand affinity, drive acquisition and strengthen long-term equity.
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Lead content strategy and governance across digital, social, online, email, in-store and emerging channels.
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Oversee the full lifecycle of Home Hardware’s loyalty ecosystem including Scene+, Scotiabank credit (Consumer and Pro), and Gift Cards, ensuring each program enhances customer value and drives revenue.
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Oversee targeted CRM execution, using the CDP to personalize journeys, sharpen targeting and improve retention and acquisition.
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Lead and develop a team of marketing professionals, fostering high performance, psychological safety and continuous growth.
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Drive cross-functional collaboration across Marketing and the broader business, representing Brand & Loyalty on the Marketing Leadership Team.
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Model a data-first, insights-driven approach to decision making across teams and stakeholders.
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Act as a trusted advisor to senior leadership, Dealers, and cross-functional partners, communicating performance, insights, and strategic recommendations with clarity and confidence.
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Collaborate with Finance, Data & Analytics, Legal, Dealer Services and Retail Operations to ensure programs are compliant, commercially sound and operationally executable.
We’re looking for:
- Degree in Marketing or Business with 5-10 years of experience.
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Proven expertise in loyalty program strategy and execution, ideally with hands-on experience managing major loyalty coalition or building proprietary programs.
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Deep knowledge of CRM and loyalty marketing principles and practice in a retail context, with demonstrated ability to leverage customer data to drive personalization, retention and growth.
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Experience managing financial institution partnerships (credit card programs) and gift card ecosystems is a significant asset.
- Demonstrated experience of brand building, including developing integrated campaigns across digital, email, broadcast and in-store channels that deliver measurable equity and sales results.
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Strong people leadership skills with experience building teams, developing talent, setting clear direction and maintaining momentum in a fast-paced, matrixed environment.
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Exceptional stakeholder management skills, with an ability to influence, communicate complex strategies clearly and build trust across all levels of the organization.
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Strong knowledge of Partnerships and Sponsorships opportunities to elevate brand relevance.
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Familiarity with Customer Data Platforms (CDPs) and data-driven marketing technologies.
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Familiarity with a building Centre industry or similar retail environments is preferred, with a solid understanding of customer needs, market trends and competitive dynamics.
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Excellent organizational skills, multi-tasking ability and accuracy and budgeting experience.
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Knowledge of Home Hardware’s departments, systems and processes a definite asset.
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Ability to motivate, manage and provide direction to a team.
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Willingness to work extended hours when required, with some travel.
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The ability to be onsite three days a week at our corporate office in St. Jacobs, to accommodate our hybrid working model.
How we’ll make you feel at Home
Our Team Members enjoy life at Home with our strong culture of support and inclusion, excellent benefits, and a team that always has your back. You will receive:
- Group RRSP.
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Discount from our Corporate Retail Store in St. Jacobs.
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Home & Auto Insurance discounts.
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Competitive vacation time.
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Employee Discount Program through Venngo WorkPerks.
This job posting is for an existing vacancy within our organization.
Bring your unique skills, thrive with interesting and challenging work, and experience what it’s like at Home. Apply today - this is a great opportunity to join a proudly Canadian company that is 100% ready to help you build your future.
Home Hardware recognizes the value of a diverse team. We believe that different perspectives, backgrounds, and experiences make us stronger as an organization. Applicants representing the full diversity of communities in Canada are encouraged to apply with confidence. Please let us know if you require accommodation during the recruitment process.
Canadians call us Home Hardware. We call it Home.
