Brand Manager-Contract
Peter Mielzynski Agencies
Oakville, ON
PMA Canada is the largest private Sales and Marketing execution partner of fine spirits, wines, beer and coolers in Canada. We represent a number of premium brands in the beverage alcohol industry. We have delivered strong, uninterrupted sales growth since the Company foundation 40 years ago. We pride ourselves on providing Service Excellence for our Brand Owners, Customers & Consumers.

The Brand Manager (Contract) fosters strong relationships with brand owner partners and trade development to develop the brand vision and goals for Canada. Collaborating closely with the key internal stakeholders in the development and execution of ATL & BTL budgets and plans, the Brand Manager is the go to expert in marketing/brand management for the brands to achieve annual brand objectives that outpaces category growth.


Key Deliverables:
  • Commercial Results: Brand Depletions (Sales), Market Share and brand ROI (at the level of Can $ income less A&P).
  • Brand Owner Engagement: Proactively engages the Brand Owner team and Director, Brand Development to align on annual Brand Plans and Activations within brand guidelines.
o Develop and establish clear brand communication & activation strategies that drive brand growth, image & equity.

o Develop activity plans from aligned consumer strategies and provide direction, tools and materials for activation.

  • Ensure effective management of assigned budgets, collaborating with trade development in customer management.
  • Conduct measurement and evaluation of Above the Line (A.T.L.) and Below the Line (B.T.L) campaigns as needed.
  • Be direct point of contact for assigned suppliers/3rd parties and foster strong relationships
  • Provide monthly/quarterly reporting, performance tracking, A&P reconciliation for assigned brands
  • Measure brand performance in conjunction with supplier KPIs
  • Responsible for maintaining consistency of brand messaging and presentation
  • Collaborate with internal stakeholders to drive achievement of brand plans
Company Values:
  • Team Work
  • Professionalism
  • Leadership
  • Enthusiasm
  • Creativity
Behavioural Competency Requirements:
  • Accountability
  • Consumer Centricity
  • Transparency
  • Inspection of Expected Results
  • Ownership of the Business
  • No Blame Fixing
  • Strategic Thinking
  • A Bias for Action
  • Business Curiosity (eager to dive into the numbers, inquisitive)
  • “Thumb on the Pulse” of bar scene and lifestyle trends
Management Competency Requirements:
  • Business Performance Management including Budget and/or P&L experience.
  • Proactive Stakeholder Engagement & Management Approach
  • Analytical and influencing skills with fact based approach.
  • Strong planning and collaboration skills with a flair for project /event management
  • Financial / Business Acumen / Responsible budget management and tracking.
  • Leadership, ability to motivate and inspire others to drive achievement of our goals.
  • Sound Judgment & Decision Making with ability to recommend action.
  • Measurement & Evaluation (ie. Return on Investement analysis).
Functional Competency Requirements:
  • Ability to translate brand positioning and strategy into actionable tactics
  • Consumer & Trade Driven Strategy Development
  • Brand Planning (On-Premise / Retail including recruitment components of brand planning)
  • Strategic Thinking rooted in consumer Insight with bias for action including Annual Brand Plan development and execution with strong understanding of market, category, competitor and consumer trends.
  • Commercial Acumen, ability to prepare a business case and secure buy-in from stakeholders.
  • Analytical and influencing skills with fact based approach.

Knowledge Competency Requirements:
  • Canadian Beverage Alcohol Industry: Route-to-Market Structure & Compliance and Marketing Regulations
  • LCB & On-Premise Marketing Program Alternatives & Differing Regulations by Jurisdiction
  • Market, Category, Competitive Set & Consumer Trends
  • Understanding of Marketing Disciplines and their respective Intended Impact on Consumer Behaviour & Attitudes
  • Canadian Advertising Regulations & Standards
  • Principles of Agency Partner Management
  • Literacy: Microsoft Office (Excel, Power Point, Word, Outlook) , Google Docs, SAP,
Analytical tools

Experience Required:
  • 2 to 3 Years’ Experience in marketing, sales and or Event management preferably within Beverage Alcohol or CPG Spaces
  • University Degree in Business with emphasis in Marketing or Sales Management
  • Retail, Event management or On Premise experience/in-depth understanding a plus.
We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Peter Mielzynski Agencies Ltd. will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.