Location:
Toronto, ON, CA, M5J 2V5 Calgary, AB, CA Vancouver, BC, CA
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Req ID: 55042
Jobs by Category: Sales and Marketing
Job Function: Marketing
Status: Full Time
Schedule: Regular
Description
We're seeking a customer-focused marketing professional to drive 1:1 engagement across email, SMS, direct mail, push notifications and outbound calling to acquire new internet customers. In this targeted execution role, you'll own the complete delivery of personalized campaigns designed to acquire new customers and maximize value from our established fibre base.
#LI-REMOTE
This is an excellent opportunity to build deep expertise in 1:1 marketing and customer journey optimization. You'll be responsible for quarterly planning, campaign execution, landing page optimization, and performance management across multiple 1:1 channels. Your work will directly impact customer acquisition and retention through sophisticated personalization strategies and data-driven optimization.
Reporting to the Manager, Internet Go-to-Market, we're looking for a data-driven marketer who excels at personalization, thrives in cross-functional collaboration, and has the technical expertise to optimize customer journeys at scale while developing the skills for future leadership opportunities.
Here's the Impact You'll Make
1:1 Campaign Execution & Management
Own end-to-end 1:1 campaign execution including quarterly planning, briefing, reporting, testing, and optimization
Drive targeted campaigns across multiple channels (EM, SMS, DM, Push, OB) that deliver personalized customer experiences
Rally cross-functional teams to deliver campaigns that align with segment-specific strategies and business objectives
Develop and execute sophisticated customer journey strategies that drive conversion and customer satisfaction
Landing Page Development & Optimization
Develop, maintain, and continuously optimize campaign landing pages to maximize conversion performance
Use A/B testing and customer insights to improve conversion rates and customer experience
Ensure seamless customer experiences from initial touchpoint through landing page to conversion
Collaborate with creative and development teams to enhance landing page effectiveness
Record Contention & Priority Management
Navigate record contention discussions and drive resolution on competing priorities
Balance campaign coverage goals with customer experience considerations and DNC management
Advocate for optimal record allocation based on segment performance and opportunity analysis
Maximize 1:1 campaign coverage while maintaining quality standards
Performance Analytics & Optimization
Build and maintain comprehensive reporting on 1:1 campaign performance across all channels
Use data and insights to continuously optimize performance and inform decision-making
Track and improve key metrics including open rates, click-through rates, conversion rates, and DNC rates
Provide actionable insights and recommendations for continuous improvement
What You'll Be Measured On
1:1 records delivery and campaign execution excellence
Open rates, click-through rates, conversion rates, and DNC rates
1:1 campaign coverage and reach optimization
Landing page performance and conversion optimization
Qualifications
What You Bring
Experience
3-5 years of work experience in marketing execution within telecommunications or technology industry
Experience leading 1:1 campaigns (EM, SMS, DM, Push, and OB campaigns), personalization strategies, and customer journey optimization
Expertise developing campaign strategies and rallying cross-functional teams to bring them to market
Knowledge of the Google suite of applications, notably Slides and Sheets
Work experience with data visualization tools (Tableau and Domo)
Skills
Execution Excellence: Proven ability to lead cross-functional teams to drive targeted 1:1 campaigns and deliver results
Analytical Rigor: Skill in using data and insights to optimize performance and inform decision-making
Customer-First Mindset: Focus on personalization and journey optimization to enhance customer experience
Project Management: Strong project management and execution capabilities to manage multiple priorities
Strategic Development: Ability to develop customer journey strategies that deliver the right message to the right customer at the right time
What Sets You Apart
You balance strategic thinking with hands-on execution excellence
You're obsessed with customer experience but driven by business results
You build strong relationships and drive alignment across diverse stakeholder groups
You maintain quality and attention to detail in all deliverables
You're data-driven and use insights to drive optimization
Salary Range: $70,000-$120,000
Performance Bonus or Sales Incentive Plan: 12%
Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:
Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …
Job Type: This is for a current vacancy
A bit about us
We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.
Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.
